You have CSS disabled, or are unable to view CSS with your browsing agent. If you have CSS disabled for accessibility reasons, please note there are three stylesheets available for this site: Fixed Width Layout, Stretchy Layout and No Layout. Thank you for visiting eMetrics.org and do let us know if there is a better way we can help you use our site.

eMetrics Marketing Optimization Summit: Toronto München San Francisco London Stockholm Washington DC

WAA Base Camp: Toronto, München, San Jose, London, Stockholm, Washington DC

Emetrics Summit: The Big Picture

See the 2008 show!

Schedule

October 15, 2006 WAA Training Day

Registration:	8:00 a.m. to 8:45 a.m.
Introductions and Welcome:	8:45 a.m. to 9:00 a.m.
WAA Session 1: Getting Started with Web Analytics:	9:00 a.m. to 10:00 a.m.
WAA Session 2: Ratcheting Up Website User Experience	10:15 a.m. to 11:15 a.m.
WAA Session 3: Optimizing Online Campaigns	11:30 a.m. to 12:30 p.m.
Lunch:	12:30 p.m. to 2:00 p.m.
WAA Session 4: Selecting a Web Analytics Vendor	2:00 p.m. to 3:00 p.m.
WAA Session 5: Selling, Staffing and Sustaining Web Analytics	3:15 p.m. to 4:15 p.m.

Detailed Conference Schedule

Emetrics Summit Washington D.C.	Monday October 16	Tuesday October 17	Wednesday October 18
Exhibit Hall	10:30 a.m. - 7 p.m.	8:00 a.m. - 4 p.m.
7:30 - 9:00 a.m.	Registration and Continental Breakfast
9:00 - 10:00 a.m.	Keynote: Jim Sterne Measuring Website Success The Big PIcture	Keynote: Duane Shultz VP of Corporate Internet Marketing for Xerox Corp	Keynote: Tim Goudie Group Manager, Interactive Marketing, Coca-Cola
10:00 - 10:30 a.m.	Time-Life Success Story	Online Marketing Optimization: How to Take Action on Your Marketing Metrics	Gold Sponsor Presentations
10:30 - 11:00 a.m.	Break / Exhibit Hall Open		Break
11:00 - 11:50 a.m.	Public Sector 1: What Do You Measure if You Don't Sell? Marketing Optimization 1: SEO & SEM On-Site Search Panel Business Implementation 1: The Web Optimization Team and Web Metrics at the Heart of your Business Web Performance Monitoring 1: Web Performance Monitoring in Translation	Data Capture & Integration 1: Understanding the People Behind the Clicks - A Portfolio Approach Marketing Optimization 6: Front LIne Reports - Natural Pet Food & Olympic Achievements Business Implementation 6: Creating a Data Driven Web Decision-Making Culture: Lessons, Tips & Insights from a Practitioner Success Tactics 1: 7 Pitfalls to Avoid When Conducting Real-Time Testing (11:00 - 11:20) 2: Top 5 Lessons that Web Analysts Can Teach Their CMO (11:25 - 11:45)	Data Capture & Integration 6: Web Analytics Data Meets Datawarehouse Voice of the Customer 4: Listening to Your Customers - Panel One: Quantifying the Corporate Value of the Website, and Integrating Web Information & Managing the Team Business Implementation 11: The Operationalization of Marketing - Accountability Up the Chain & Why Your CEO Doesn't Care About Clicks Success Tactics 11: Innovation through Integration: Leveraging Web Analytics to Automate Site Optimization (11:00 - 11:20) 12: It's the Little Things (11:25 - 11:45)
noon - 1:30 p.m.	Lunch / Exhibits		Lunch
1:30 - 2:20 p.m.	Public Sector 2: Web Analytics in the Public Sector A. The World Bank Experience B. FirstGov.gov & Public Sector Goals Marketing Optimization 2: Multivariate Testing & Optimization - Panel Business Implementation 2: Industry Analyst Panel with Forrester Research, Gartner, and JupiterResearch Web Performance Monitoring 2: Web Performance Monitoring Under the Hood	Data Capture & Integration 2: The Cookie Dilemma and RSS Opportunit Part 1: Visitor Identifications and Analysis Part 2: Capturing the Effects of Feeds Marketing Optimization 7: Waiting for your Cat to Bark?: Persuading Customers When They Ignore Marketing Business Implementation 7: New Measurements for New Media - ROI for Fragmented Marketing Success Tactics 3: Google Analytics (1:30 - 2:20) 4: Rich Internet Applications - Understand, Optimize, and Increase ROI (1:55 - 2:15)	Data Capture & Integration 7: Marketers are from Mercury and Programmers are from Pluto: Marketing for Technologists Voice of the Customer 5: Listening to Your Customers - Panel Two: Making Retail Customer Satisfaction a Priority, and Integrating Attitudinal and Behavioral Data Business Implementation 12: Competitive Analysis Panel - ComScore, Hitwise, I/Pro, Nielsen Netrattings (invited) Success Tactics 13: Click Fraud myth busters (1:30 - 2:20)
2:30 - 3:20 p.m.	Public Sector 3: Customer Satisfaction in a Constituent "Marketplace" -- How happy are they? Marketing Optimization 3: Front LIne Reperts A. Website Optimization: The Next Frontier in Driving Revenue and ROI B. Measuring ROI to Generate New RX Prescriptions Business Implementation 3: The Web Analytics Business Process - Web Analytics Guru Eric Peterson Web Performance Monitoring 3: The Web Perfomance Monitoring Dashboard	Data Capture & Integration 3: Measuring Search From the Inside Out - Search Guru Mike Grehan Voice of the Customer 1: Tuning Your Company to the Customer Voice: Being Customer Centric Business Implementation 8: From Toys to Tools: Optimizing the Team to Drive Radical Business Improvement Success Tactics 5: Customer Satisfaction - The Missing Web Analytics (2:30 - 2:50) 6: Can't Get Know Satisfaction? (2:55 - 3:15)	Data Capture & Integration 8: Publishing Meaningful Reports: A. Effectively Presenting Web Analytics for Search Engine Marketing B. Turning Terabytes of Data into Meaningful Reports Voice of the Customer 6: Not Just What? But Who and Why? Web Insight guru Neil Mason Business Implementation 13: Online PR Metrics - Blogrolls and Wikis and Feeds - Oh My!
3:20 - 4:00 p.m.	Break / Exhibits		Conference Closes
4:00 - 4:50 p.m.	Public Sector 4: Your Tax Dollars at Work - California Franchise Tax Board Marketing Optimization 4: Deep Number Panel - Using Advanced Analytics to Optimize Acquisition Business Implementation 4: The Business End of Web Success - World Class, Metrics Driven Marketing Web Performance Monitoring 4: Incident Management, Customer Experience and Conversion	Data Capture & Integration 4: The Universal Data Collection Model (Tag) Voice of the Customer 2: Brand Camp - The Goals, Strategies (And Yes) Metrics for Increasing Your Online Brand Value Business Implementation 9: Metrics-Based Web Search - The IBM Experience Success Tactics 7: The Web World Got It Backwards: How Site Quality Obscures Accurate Visitor Measurements (4:00 - 4:20) 8: Answering the Challenges of Dynamic Content Testing (4:25 - 4:45)
5:00 - 5:50 p.m.	Public Sector 5: When ROI Isn't the Measure of Success Marketing Optimization 5: Beyond Email Opens and Clicks. Using "Customer Engagement Metrics" Business Implementation 5: Leveraging Strategic Web Analytics to Drive Incremental Profit Web Performance Monitoring 5: Capturing Actual User Sessions	Data Capture & Integration 5: Cross Channel Panel - The website, the front desk, the call center, the store... Voice of the Customer 3: Customer Support on the Web - What is All That Activity? Business Implementation 10: Intranet Panel - Optimizing Internal Processes & Web 2.0 Success Tactics 9: Secrets Beyond the Click (5:00 - 5:20) 10: Translating Data Into Action: Marketing in Real Time (5:25 - 5:45)
5:50 - 7:00 p.m.	Reception / Exhibits	Attendee Reception

DC Sponsors

Lifetime

Web Analytics Association

Platinum

Omniture

Optimost

Gold

Google Analytics

Visual Sciences

Silver

SiteSpect

Unica

Foresee Results

Maxamine

iPerceptions

atlas

x+1

Bronze

Numeric

Coremetrics

7search.com

Website Services Magazine

Sponsor This Summit