Emetrics Summit
Washington D.C. |
Monday
October 16 |
Tuesday
October 17 |
Wednesday
October 18 |
| Exhibit Hall |
10:30 a.m. - 7 p.m. |
8:00 a.m. - 4 p.m. |
|
| 7:30 - 9:00 a.m. |
Registration and Continental Breakfast |
| 9:00 - 10:00 a.m. |
Keynote:
Jim Sterne
Measuring Website Success
The Big PIcture |
Keynote:
Duane Shultz
VP of Corporate Internet Marketing for Xerox Corp |
Keynote:
Tim Goudie
Group Manager, Interactive Marketing, Coca-Cola |
| 10:00 - 10:30 a.m. |
Time-Life Success Story |
Online Marketing Optimization: How to Take Action on Your Marketing Metrics |
Gold Sponsor Presentations |
| 10:30 - 11:00 a.m. |
Break / Exhibit Hall Open |
Break |
| 11:00 - 11:50 a.m. |
Public Sector
1: What Do You Measure if You Don't Sell?
Marketing Optimization
1: SEO & SEM On-Site Search Panel
Business Implementation
1: The Web Optimization Team and Web Metrics at the Heart of your Business
Web Performance Monitoring
1: Web Performance Monitoring in Translation
|
Data Capture & Integration
1: Understanding the People Behind the Clicks - A Portfolio Approach
Marketing Optimization
6: Front LIne Reports - Natural Pet Food & Olympic Achievements
Business Implementation
6: Creating a Data Driven Web Decision-Making Culture: Lessons, Tips & Insights from a Practitioner
Success Tactics
1: 7 Pitfalls to Avoid When Conducting Real-Time Testing
(11:00 - 11:20)
2: Top 5 Lessons that Web Analysts Can Teach Their CMO
(11:25 - 11:45)
|
Data Capture & Integration
6: Web Analytics Data Meets Datawarehouse
Voice of the Customer
4: Listening to Your Customers - Panel One: Quantifying the Corporate Value of the Website, and Integrating Web Information & Managing the Team
Business Implementation
11: The Operationalization of Marketing - Accountability Up the Chain & Why Your CEO Doesn't Care About Clicks
Success Tactics
11: Innovation through Integration: Leveraging Web Analytics to Automate Site Optimization (11:00 - 11:20)
12: It's the Little Things
(11:25 - 11:45)
|
| noon - 1:30 p.m. |
Lunch / Exhibits |
Lunch |
| 1:30 - 2:20 p.m. |
Public Sector
2: Web Analytics in the Public Sector
A. The World Bank Experience
B. FirstGov.gov & Public Sector Goals
Marketing Optimization
2: Multivariate Testing & Optimization - Panel
Business Implementation
2: Industry Analyst Panel with Forrester Research, Gartner, and JupiterResearch
Web Performance Monitoring
2: Web Performance Monitoring Under the Hood
|
Data Capture & Integration
2: The Cookie Dilemma and RSS Opportunit
Part 1: Visitor Identifications and Analysis
Part 2: Capturing the Effects of Feeds
Marketing Optimization
7: Waiting for your Cat to Bark?: Persuading Customers When They Ignore Marketing
Business Implementation
7: New Measurements for New Media - ROI for Fragmented Marketing
Success Tactics
3: Google Analytics
(1:30 - 2:20)
4: Rich Internet Applications - Understand, Optimize, and Increase ROI
(1:55 - 2:15)
|
Data Capture & Integration
7: Marketers are from Mercury and Programmers are from Pluto: Marketing for Technologists
Voice of the Customer
5: Listening to Your Customers - Panel Two: Making Retail Customer Satisfaction a Priority, and Integrating Attitudinal and Behavioral Data
Business Implementation
12: Competitive Analysis Panel - ComScore, Hitwise, I/Pro, Nielsen Netrattings (invited)
Success Tactics
13: Click Fraud myth busters
(1:30 - 2:20)
|
| 2:30 - 3:20 p.m. |
Public Sector
3: Customer Satisfaction in a Constituent "Marketplace" -- How happy are they?
Marketing Optimization
3: Front LIne Reperts
A. Website Optimization: The Next Frontier in Driving Revenue and ROI
B. Measuring ROI to Generate New RX Prescriptions
Business Implementation
3: The Web Analytics Business Process - Web Analytics Guru Eric Peterson
Web Performance Monitoring
3: The Web Perfomance Monitoring Dashboard
|
Data Capture & Integration
3: Measuring Search From the Inside Out - Search Guru Mike Grehan
Voice of the Customer
1: Tuning Your Company to the Customer Voice: Being Customer Centric
Business Implementation
8: From Toys to Tools: Optimizing the Team to Drive Radical Business Improvement
Success Tactics
5: Customer Satisfaction - The Missing Web Analytics
(2:30 - 2:50)
6: Can't Get Know Satisfaction?
(2:55 - 3:15)
|
Data Capture & Integration
8: Publishing Meaningful Reports: A. Effectively Presenting Web Analytics for Search Engine Marketing B. Turning Terabytes of Data into Meaningful Reports
Voice of the Customer
6: Not Just What? But Who and Why? Web Insight guru Neil Mason
Business Implementation
13: Online PR Metrics - Blogrolls and Wikis and Feeds - Oh My!
|
| 3:20 - 4:00 p.m. |
Break / Exhibits |
Conference Closes |
| 4:00 - 4:50 p.m. |
Public Sector
4: Your Tax Dollars at Work - California Franchise Tax Board
Marketing Optimization
4: Deep Number Panel - Using Advanced Analytics to Optimize Acquisition
Business Implementation
4: The Business End of Web Success - World Class, Metrics Driven Marketing
Web Performance Monitoring
4: Incident Management, Customer Experience and Conversion
|
Data Capture & Integration
4: The Universal Data Collection Model (Tag)
Voice of the Customer
2: Brand Camp - The Goals, Strategies (And Yes) Metrics for Increasing Your Online Brand Value
Business Implementation
9: Metrics-Based Web Search - The IBM Experience
Success Tactics
7: The Web World Got It Backwards: How Site Quality Obscures Accurate Visitor Measurements
(4:00 - 4:20)
8: Answering the Challenges of Dynamic Content Testing
(4:25 - 4:45)
|
| 5:00 - 5:50 p.m. |
Public Sector
5: When ROI Isn't the Measure of Success
Marketing Optimization
5: Beyond Email Opens and Clicks. Using "Customer Engagement Metrics"
Business Implementation
5: Leveraging Strategic Web Analytics to Drive Incremental Profit
Web Performance Monitoring
5: Capturing Actual User Sessions
|
Data Capture & Integration
5: Cross Channel Panel - The website, the front desk, the call center, the store...
Voice of the Customer
3: Customer Support on the Web - What is All That Activity?
Business Implementation
10: Intranet Panel - Optimizing Internal Processes & Web 2.0
Success Tactics
9: Secrets Beyond the Click
(5:00 - 5:20)
10: Translating Data Into Action: Marketing in Real Time
(5:25 - 5:45)
|
| 5:50 - 7:00 p.m. |
Reception / Exhibits |
Attendee Reception |
