Media Sponsors

Emetrics Marketing Optimization Summit: Stockholm 2007

See the 2008 show!

Agenda Overview (Full Agenda)

• Monday, 29 October
• Tuesday, 30 October

Monday, October 15

8:00 - 9:00	Registration and Breakfast
9:00 - 9:45	Keynote: Website Measurement Ecosystem, Jim Sterne
9:45 - 10:30	Cost Efficient SEM Campaign Management  -  the Travellink Case Study
10:30 - 11:00	Break
11:00 - 11:45	Web Analysis at Hewlett Packard
11:45 - 12:30	Web Analysis to drive Offline Business - The Big Picture in the Media Industry
12:30 - 14:00	Birds of a Feather Lunch
14:00 - 15:00	Group discussion: 3Outcomes Roundtable, Jim Sterne
15:00 - 15:45	Delegates may choose one of these two sessions:
	Making a Business Case for Web Analytics	Writing an RFP based on your needs: the secrets of successful vendor selection
15:45 - 16:15	Break
16:15 - 17:00	Not Just What? But Who and Why?
17:00 - 17:45	Web analytics as the main tool for the business development process
17:45 - 19:00	Reception

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Tuesday, 30 October

8:00 - 9:00	Registration and Breakfast
9:00 - 9:45	Integrating Web Analytics
9:45 - 10:30	Web Analytics at SVT
10:30 - 11:00	Break & Exhibition
11:00 - 11:45	Using Web Analytics effectively
11:45 - 12:45	Secrets of Your Success Roundtable, Jim Sterne
12:45 - 14:15	Birds of a Feather Lunch
14:15 - 15:15	European Web Analytics Roundtable, Jim Sterne
15:15 - 16:00	Web Analytics in a B2B Environment
16:00 - 16:30	Break & Exhibition
16:30 - 17:15	Affiliate Marketing - Buy the Numbers
17:15 - 17:30	Closing Remarks with Jim Sterne
17:30	Conference ends - Thank you for coming

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