eMetrics Marketing Optimization Summit
San Francisco 2008 - Sponsors
Microsoft Advertiser & Publisher Solutions
http://www.atlassolutions.com/institute_engagementmapping.aspx
Discover Engagement Mapping: the emerging standard for measurement, performance and optimization.
Engagement Mapping gives you the unprecedented ability to:
- Accurately track and assign value to the aspects of your digital marketing campaigns that are most impactful – from beginning to end.
- Use more accurate ROI measurements to allocate ad spend to the most effective channels and sites.
- Quantify the value of display, rich media and other ad formats that build brand awareness and engagement.








































