eMetrics Marketing Optimization Summit

Stockholm 2008 - Sponsors

Creuna - www.creuna.com

Over the last couple of years a vast number of companies have taken the step to invest in measuring their online activities through the use of professional web analytics tools. However, many end up with a powerful tool that runs perfectly, collecting huge amounts of data that are distributed in various reports, but that crucial uplift in online performance just doesn't seem to come. What does it really take to move beyond mere data collection, or even data reporting, and reach the plateau of data driven performance optimization? Creuna works to help companies reach the stage where web analytics is used to effectively gather actionable intelligence and use this to create real, bottom line value. Learn from our experience of why so many fall just short of realizing the true potential of their web analytics solution and what processes, strategies and resources can be used to overcome this.