eMetrics Marketing Optimization Summit: Washington DC 2008

Agenda

A packed agenda with multiple tracks.

Keynotes
Thought Leaders and Major Brand Case Studies
Acquisition Track
Appraising Online Advertising
Assessing Search Marketing
Measuring Mobile Marketing
Conversion Track
Monetizing Online Behavior
Mechanizing Merchandizing & Persuasion
Making Marketing a Continuous Experiment
Retention Track
Measuring the Success of Government Websites
Optimizing Lead Generation Programs
Building Customer Loyalty
Social Media Metrics
Hearing and Acting on the Voice of the Customer
Making the Most of Social Media
Practicing PR in a Web 2.0 World
Data Driven Organization
Managing a Data Driven Organization
Optimizing Online and Offline Marketing
Merging a Myriad of Marketing Metrics
Workshops
- Web Analytics Association Base Camp
  - Introduction to Web Analytics Workshop
  - Website Optimization Workshop
Buying and Selling Online Ads
Industry's Most Respected Interactive Media Training by Leslie Laredo
Industry Insights Day
Forward looking presentations and forward thinking group discussions
Predictive Analytics
Predictive analytics made useful, practical and valuable
Landing Page Testing Hands On: Developing Your Action Plan
Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs
Conversion University presented by Google Analytics
Exhibit Hall Hours:
TUESDAY, OCTOBER 21, 2008 Exhibit Hall Open 8:00 AM - 7:30 PM
WEDNESDAY, OCTOBER 22, 2008 Exhibit Hall Open 8:00 AM - 6:15 PM
Exhibitor Tear Down 6:15 PM - 8:00 PM