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eMetrics Marketing Optimization Summit: Washington DC 2008

Agenda

A packed agenda with multiple tracks.

• Keynotes

  Thought Leaders and Major Brand Case Studies

• Acquisition Track

  Appraising Online Advertising
  Assessing Search Marketing
  Measuring Mobile Marketing

• Conversion Track

  Monetizing Online Behavior
  Mechanizing Merchandizing & Persuasion
  Making Marketing a Continuous Experiment

• Retention Track

  Measuring the Success of Government Websites
  Optimizing Lead Generation Programs
  Building Customer Loyalty

• Social Media Metrics

  Hearing and Acting on the Voice of the Customer
  Making the Most of Social Media
  Practicing PR in a Web 2.0 World

• Data Driven Organization

  Managing a Data Driven Organization
  Optimizing Online and Offline Marketing
  Merging a Myriad of Marketing Metrics

• Workshops
  • Web Analytics Association Base Camp
    • Introduction to Web Analytics Workshop
    • Website Optimization Workshop
• Buying and Selling Online Ads

  Industry's Most Respected Interactive Media Training by Leslie Laredo

• Search Marketing Analytics

  Getting the Most Out of Pay Per Click and Search Optimization

• Industry Insights Day

  Forward looking presentations and forward thinking group discussions

• Predictive Analytics

  Predictive analytics made useful, practical and valuable

• Landing Page Testing Hands On: Developing Your Action Plan

  Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs

• Exhibit Hall Hours:
  TUESDAY, OCTOBER 21, 2008 Exhibit Hall Open 8:00 AM - 7:30 PM
  WEDNESDAY, OCTOBER 22, 2008 Exhibit Hall Open 8:00 AM - 6:15 PM
  Exhibitor Tear Down 6:15 PM - 8:00 PM

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