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eMetrics Advisory Council

Because 16 Heads are Better than One

If you think the eMetrics Marketing Optimization Summit rocks, here are the people to thank.

If you think the eMetrics Marketing Optimization Summit does NOT rock, please tell – he really needs to know.

Nicolas Babin, COO & Executive VP Marketing, AT Internet

Nicolas Babin Nicolas started his career at the Banque Nationale de Paris in San Francisco in 1989 and then headed up CATS Software (derivative and risk management software) administration in Palo Alto where, after CATS’ IPO in 1995, he became EMEA Managing Director in London. In 1997, Nicolas joined Etak (digital map company) a unit of the Sony group as European Managing Director. In 2001, Nicolas was European Managing Director for Sony Entertainment Robot Europe where he launched the Sony AIBO (artificially intelligent robot) and in 2004 became Director of Corporate Communications Europe for Sony Europe in Berlin. Nicolas has served on many international boards - the UK/French Chamber of commerce in London; CUE Inc, a US based company specialized in RDS/TMC messages; the Entertainment Robot Company (Japan); l’école supérieure des Ingénieurs Commerciaux (Bordeaux). Nicolas holds a BA in Computer Science and an MBA. He is bilingual, French/English; fluent in German and has basic notions in Spanish, Dutch and Japanese.

Jason Burby, Chief Analytics & Optimization Officer, ZAAZ

Jason Burby Jason leads one of the world’s largest and most recognized strategic web analytics consulting firms serving fortune 2000 web clients. He is Co-Chair of the WAA Association Standards Committee, author of regular web analytics column on ClickZ for past four years and author of Actionable Web Analytics: Using Data to Make Smart Business Decisions (Wiley, 2007). Jason has spoken at the eMetrics Summit each of the past four years.

Terry Cohen, Senior Vice President, Digitas

Terry Cohen As senior vice president, Digital media analytics, Terry ensures best practices in the strategic use of Data Capture & Integration and analytics for digital marketing. These best practices include: design of measurement methodologies; selection and implementation of analytic tools and technologies, such as web analytics, behavioral targeting techniques, and online research; development of brand and engagement tracking; and, the development of analytic engines to support online acquisition, branding and customer retention. With over 20 years of experience in online advertising, interactive marketing, database marketing and technology, Terry has built online and offline marketing and technology solutions for leading Fortune 100 companies, across a variety of industries, including Financial Services, Telecommunications, Pharmaceuticals, Consumer Packaged Goods, Technology and Entertainment. Terry holds an BS in computer science and applied mathematics from State University of NY at Albany and an MBA in marketing from Babson College.

René Dechamps Otamendi, CEO, NextStage Analytics

René Dechamps Otamendi is CEO of NextStage Analytics, a company specialized in creating, developing and commercializing products emanating from the NextStage consortium. NextStage Analytics’ mission is to bring science into the marketing field in order to assure accountability, making it a less obscure art by defining which 50% of the marketing spends are rendering true return on investment. NextStage’s patented technology is based upon over 120 disciplines ranging from Neuroscience to Anthropology, Linguistics & Mathematics. NextStage Analytics’ tools provide a unique qualitative perspective upon collected web data through reports and suggestions.

In 2008, prior to joining the NextStage, Dechamps Otamendi successfully sold his first company, OX2, to the international full-service Interactive Agency LBi/IconNicholson (LBi Group). OX2, an Interactive Agency specialized in Web Analytics services, was founded in 2003 and it’s level of expertise was recognized internationally by research firms such as Forrester. OX2 was considered by the industry as one of the European leaders in the field of Web Analytics, Web Performance and Online Optimization, successfully linking content management, emailing and CRM tools to data gathered through the online channel. OX2 has now been integrated into Europe's #1 Independent Interactive Agencies' Group, LBi.

Dechamps Otamendi holds the Globalization Chair of the Web Analytics Association taking leadership upon it’s expansion and international representation, assuring the global approach of the association.

Addicted to the Internet since he got his first home Internet connection back in 1995, René has a real passion for the Internet Industry and has worked for the “agency side” since 2001. Besides his initial education in political sciences, his international background and language skills allows him to bring to the table a true globalized perspective.

He has also been a member of the advisory council of the eMetrics Marketing Optimization summits for the past 3 years.

Bryan Eisenberg

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books Call to Action, Waiting For Your Cat to Bark? and Always Be Testing. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation. Not only a great marketing speaker, Bryan is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. He was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and he was selected as one of the inaugural iMedia Top 25 Marketers. In 1998, Bryan co-founded FutureNow Inc., the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales.

Mitch Joel, President, Twist Image

Mitch Joel Twist Image is an award-winning Digital Marketing agency and Mitch is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. Joel is a Board Member for both the Canadian Marketing Association and the Interactive Advertising Bureau Canada. He is an executive for the National Advertising Benevolent of Quebec and an instructor of the CMA eMarketing professional certificate course.

Alex Langshur, President and Cofounder, PublicInsite

Alex Langshur Alex manages PublicInsite, a web analytics / site optimization consulting firm dedicated to helping clients realize the full potential and value of their online channel. He has worked with and led web analytics and online performance measurement initiatives for clients in the public, private, non-profit and education sectors. Alex is the Treasurer of the Web Analytics Association and co-Chair of their Public Sector Committee. He has been a speaker at many conferences and teaches web analytics courses for WAA Base Camp and Web Manager University.

Dylan Lewis, Senior Manager, Web Metrics, Intuit

Dylan Lewis At his role at Intuit, Dylan and his team is focused on translating the actions, experiences, and attitudes of visitors into the language of the business. Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at SmartDraw.com. With an MS in Psychology, Dylan is focused on listening to behavior of web visitors. Dylan was an attendee at the eMetrics Summit in 2003, a speaker in 2004, as a vendor in 2005 (Visual Sciences), again as an attendee in 2006 (Intuit), again as a speaker in San Francisco and now back as a speaker by popular demand. One gets the feeling he’s very interested in this subject.

Josh Manion, CEO, Stratigent

Josh Manion runs a consulting firm that’s focused exclusively on web analytics. He has lead web analytics efforts for dozens of leading online firms and is the Membership Co-Chair of the Web Analytics Association. Josh has a Management Science degree from MIT where he researched website usability online trading optimization. Josh, an International Master, is currently ranked in the top 50 chess players in the US.

Neil Mason, Director of Analytical Consulting, Foviance

Neil Mason Neil joined Foviance as part of an acquisition of Applied Inslights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance’s analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance’s and Applied Insights existing and future clients.

Neil is one of the world’s leading analytics guru’s and he has a big reputation. He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and currently serves on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

Jodi McDermott, Director of Data Strategy & Analytics, Clearspring Technologies

Jodi McDermott Jodi has been working in web analytics since 2002 and joined Clearspring in September 2007 as the Director of Product Management for Analytics. She is now working directly with data to drive the business strategy for Clearspring’s widget platform and sharing suite AddThis. Prior to joining Clearspring, Jodi worked as a web analytics practitioner for InPhonic and also worked in the Consulting Services group of Visual Sciences. Five years prior to that, Jodi managed the Business Solutions team at USATODAY.com and oversaw the implementation of their first off-the-shelf web analytics package. She is an active member of the Web Analytics Association and a member of their Standards committee and is a frequent speaker at the E-Metrics Summit. Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.

Jim Novo, Drilling Down

Jim Novo Jim is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer’s Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association.

Bob Page, Sr. Director, Yahoo! Analytics

Bob Page, Sr. Director, Yahoo! Analytics Bob has been active in web analytics since 1996, when he was co-founder and CTO of Accrue Software, a provider of large-scale web analytics solutions. He now leads analytics engineering for Yahoo!, overseeing the technical teams responsible for Yahoo!'s Web Analytics and Advertising Analytics products. Previously at Yahoo!, Bob led development of internal analytics products such as business intelligence, web analytics, experimentation, advanced metrics and analyst tools, and created and ran the engineering services and technical operations teams. In his spare time he posts to his blog at bobpage.net.

David Rhee, Analytics Country Manager, Germany, OX2

David Rhee Before taking on the role of OX2's Analytics Country Manager for Germany Dave directed the business and web analytics group for Gateway Computer in Irvine, California. He is now and Primary Moderator of the Web Analytics Forum, run by the Web Analytics Association.

Seth Romanow, Vice-President of Marketing, Rainmaker

Seth Romanow Seth is responsible for managing all Rainmaker client and corporate marketing efforts, including helping Rainmaker customers achieve their revenue goals through effective integrated marketing programs. Seth's background includes over 20 years of broad marketing experience in online marketing, relationship marketing, advertising, branding, marketing operations, data and analytics. Before joining Rainmaker, Seth led the Customer Intelligence organization for Microsoft.com. There he managed web analytics, customer data, behavioral targeting and business intelligence platforms and services. Prior to Microsoft, Seth was a Global Account lead at Wunderman/Y&R where he was responsible for managing client service activities on behalf of Microsoft's Server and Tools business group. Previously, at Hewlett-Packard, Seth was Director, Worldwide Customer Knowledge Management and Analytics. At HP Seth was responsible for globally managing customer information, data quality, web traffic, customer satisfaction measurement and advanced analytics. During the HP / Compaq merger, Seth held a leadership role on the integration team developing customer and platform strategies for HP.com. He has been recognized twice by B2B Magazine as a Top 100 Marketer and is a founding board member and currently President of the Web Analytics Association.

Daniel Waisberg, Founder & Editor Online Behavior

Daniel Waisberg has managed Web Analytics and Online Competitive Analysis for dozens of websites. He completed his M.Sc. in Operations Research and Decisions at Tel Aviv University, where he developed a statistical model that helps optimizing websites using behavior analysis. Daniel is a consultant and a hands-on practitioner using a broad mix of technologies in order to optimize websites. He is kept busy analyzing, writing, researching and speaking about conversion optimization strategies, tactics and techniques. Daniel writes at Online Behavior and at Search Engine Land on Behavioral Targeting, Web Analytics, and Search Engine Marketing. You can follow him on Twitter @danielwaisberg.