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Because 16 Heads are Better than One

If you think the eMetrics Marketing Optimization Summit rocks,
here are the people to thank.

If you think the eMetrics Marketing Optimization Summit
does NOT rock, please tell
He really needs to know.

Jason Burby, Chief Analytics & Optimization Officer, ZAAZ

Jason Burby Jason leads one of the worlds largest and most recognized strategic web analytics consulting firms serving fortune 2000 web clients. He is Co-Chair of the WAA Association Standards Committee, author of regular web analytics column on ClickZ for past four years and author of Actionable Web Analytics: Using Data to Make Smart Business Decisions (Wiley, 2007). Jason has spoken at the eMetrics Summit each of the past three years.

Terry Cohen, Senior Vice President, Digitas

Terry Cohen As senior vice president, Digital media analytics, Terry ensures best practices in the strategic use of Data Capture & Integration and analytics for digital marketing. These best practices include: design of measurement methodologies; selection and implementation of analytic tools and technologies, such as web analytics, behavioral targeting techniques, and online research; development of brand and engagement tracking; and, the development of analytic engines to support online acquisition, branding and customer retention. With over 20 years of experience in online advertising, interactive marketing, database marketing and technology, Terry has built online and offline marketing and technology solutions for leading Fortune 100 companies, across a variety of industries, including Financial Services, Telecommunications, Pharmaceuticals, Consumer Packaged Goods, Technology and Entertainment. Terry holds an BS in computer science and applied mathematics from State University of NY at Albany and an MBA in marketing from Babson College.

René Dechamps Otamendi, Founder, OX2

René Dechamps Otamendi is founder of OX2, an interactive consultancy firm specialised in Web Analytics that has recently joined the LBi Group. René is Spaniard and Belgian and holds a bachelor in International Relations and a Master in eBusiness by the Solvay Business School.

René has been active in the Internet industry for the past ten years. He created OX2 together with his wife Aurélie Pols in 2003, with a specific focus on Measurement & Accountability. Today, OX2 is recognised by, amongst others Forrester & Aberdeen Research, as one of the leading European consulting services in Web Analytics. René Dechamps is also an active member of the Web Analytics Association where he coordinates the events and marketing activities of the International committee in addition to being the Belgian Country Manager of the Association.

Bryan Eisenberg, Co-founder and CPO (Chief Persuasion Officer) Future Now

Bryan Eisenberg has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and marketing performance metrics into your marketing efforts. Bryan is an inventor of Persuasion Architecture and is also one of the founders and Chairman of the Web Analytics Association. Bryan is a co-author of the New York Times, Wall Street Journal and USA Today bestselling Call to Action, Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing, Persuasive Online Copywriting, and The Marketer’s Common Sense Guide to E-Metrics.

Tim Goudie, Group Manager, Interactive Marketing, The Coca-Cola Company

Tim Goudie graduated from the University of Cape Town and started work in the Frozen Prepared Foods division of Irvin & Johnson in Cape Town, South Africa. He then completed a stint with A.W. Aujan & Sons, the distributor of Cadburys Chocolate in Al Khobar, Saudi Arabia. After that he managed the skin care brands Neutrogena & RoC at Johnson & Johnson in Dubai (UAE) for the Gulf Region for a few years, before finally settling in North America at Pillsbury in Toronto. In 1999 Tim began working for The Coca-Cola Company in Toronto, where he was the Sprite Brand Manager also with responsibility for all youth brands. Around this time he also obtained an MBA from the U.K.’s Leicester University. Tim was then transferred to the head office of The Coca-Cola Company in Atlanta, Georgia to work in Sports Marketing first managing the NBA and then later managing the Asia Pacific Region for all Global Sports Properties. In 2004 Tim was instrumental in founding the Global Interactive Marketing Team and continues to be involved in this ever growing group leading metrics and measurement.

Mitch Joel, President, Twist Image

Mitch Joel Twist Image is an award-winning Digital Marketing agency and Mitch is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. Joel is a Board Member for both the Canadian Marketing Association and the Interactive Advertising Bureau Canada. He is an executive for the National Advertising Benevolent of Quebec and an instructor of the CMA eMarketing professional certificate course.

Alex Langshur, President and Cofounder, PublicInsite

Alex Langshur At PublicInsite a web analytics / site optimization consulting firm, Alex has worked with and led web analytics initiatives for public sector organizations at the international, transnational, national, provincial and municipal levels, as well as major non-profit organizations. Alex is also the Co-Chair of the Web Analytics Association Public Sector Committee and been an instructor for the WAA Training Days (Base Camp).

Dylan Lewis, Senior Manager, Web Metrics, Intuit

Dylan Lewis At his role at Intuit, Dylan and his team is focused on translating the actions, experiences, and attitudes of visitors into the language of the business. Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at SmartDraw.com. With an MS in Psychology, Dylan is focused on listening to behavior of web visitors. Dylan was an attendee at the eMetrics Summit in 2003, a speaker in 2004, as a vendor in 2005 (Visual Sciences), again as an attendee in 2006 (Intuit), again as a speaker in San Francisco and now back as a speaker by popular demand. One gets the feeling he’s very interested in this subject.

Josh Manion, CEO, Stratigent

Josh Manion runs a consulting firm that’s focused exclusively on web analytics. He has lead web analytics efforts for dozens of leading online firms and is the Membership Co-Chair of the Web Analytics Association. Josh has a Management Science degree from MIT where he researched website usability online trading optimization. Josh, an International Master, is currently ranked in the top 50 chess players in the US.

Neil Mason, Managing Director, Applied Insights

Neil Mason Neil has been involved in marketing analysis for more years than he cares to remember and got involved in web analytics over 7 years ago when he joined QXL (a European online auctions business) as Chief Knowledge Officer. Neil became Chief Marketing Officer for QXL in 2001 and got the opportunity to practice what he preached by putting customer insights and web analytics at the core of the marketing strategy. At Applied Insights, Neil consults with major businesses about using web analytics and other data sources to improve online business performance. One of the areas that Applied Insights focuses on is in the use of data mining and predictive analytical techniques to understand visitor behavior and response. Neil is a frequent speaker at web analytics conferences and events, a veteran of seven previous eMetrics Summits and contributes a regular column at ClickZ. In May 2007 Neil was elected as a Director to the Board of the Web Analytics Association, with responsibility for International aspects.

Jodi McDermott, Director of Product Management, Clearspring Technologies

Jodi McDermott Jodi has been working in web analytics for the past 8 years and joined Clearspring in September 2007. Clearspring is the leading provider of cross-platform widget services. They enable digital content and service providers to easily package, distribute and analyze the performance of widgets via a single platform. Jodi’s role is to shape and develop Clearspring’s Analytics offerings. Prior to joining Clearspring, Jodi oversaw the web analytics team of InPhonic and also worked in the Consulting Services group of Visual Sciences. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf web analytics package at USATODAY.com.

Jim Novo, Drilling Down

Jim Novo Jim is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer’s Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association.

Bob Page, Sr. Director, Yahoo! Analytical Products

Bob Page Since 2004, Bob has been with Yahoo!’s central data group, providing web analytics technology and services to Yahoo!’s many web properties and partners. Currently Bob leads the engineering services and technical operations teams. Prior to Yahoo!, Bob was CTO and co-founder of Accrue Software, a pioneer in large-scale web analytics. His thoughts on web analytics can be found at bobpage.net.

David Rhee, Analytics Country Manager, Germany, OX2

David Rhee Before taking on the role of OX2's Analytics Country Manager for Germany Dave directed the business and web analytics group for Gateway Computer in Irvine, California. He is now and Primary Moderator of the Web Analytics Forum, run by the Web Analytics Association.

Seth Romanow, Senior Director, Customer Intelligence and Analytics, Microsoft.com Platforms and Solutions (MXPS)

Seth Romanow Seth and his team are chartered with collecting and managing web traffic and customer data for Microsoft.com and providing actionable insight through the development of business intelligence tools and advanced analytics. Prior to joining Microsoft, Seth was at Y&R Brands, managing the worldwide relationship marketing activities on behalf of Microsoft Server and Tools business group. Previously, at Hewlett-Packard, Seth was Director, Worldwide Customer Knowledge Management and Analytics where he was responsible for globally managing customer information, data quality, web traffic, customer satisfaction measurement and advanced analytics. Earlier, Seth managed Compaq.com and has broad management experience in advertising and marketing, holding senior positions at EuroRSCG, BBDO and BatesUSA. He has been recognized twice by B2B Magazine as a Top 100 Marketer and is a founding board member and currently Treasurer of the Web Analytics Association.