London
2006
Speakers
Tim Boughton, CTO, Holiday-Rentals.com

Originally with PA Consulting Group, consulting to blue-chips in the field of e-commerce and internet development, Tim took an entrepreneurial turn and has led technology development at Holiday-Rentals.com for nearly three years. Being a pure-online business the three pillars of SEO, PPC and visitor conversion are at the heart of their success at delivering bookings for 15,000 villas and apartments all over the world. Tim has successfully implemented and made-sense of web analytics for HR and is now helping three US-based sites do the same as part of the larger WVR Group.

Dr. Dave Chaffey, www.davechaffey.com

A regular speaker at the Emetrics Summit, Dave is well-known in the UK as an E-marketing commentator and prolific author - his books include: E-marketing Excellence; Total E-mail Marketing and Internet Marketing: Strategy, Implementation and Practice. He has been recognised by the CIM as one of 50 marketing gurus worldwide who have shaped the future of Marketing and by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave is an active Internet consultant, trainer and analyst whose blog () features regularly updated Internet marketing resources.

Bryan Eisenberg, Chief Persuasion Officer of Future Now, Inc.

NY Times best-selling author of “Call To Action” and editor of the popular GrokDotCom newsletter, Bryan Eisenberg is a fixture in the analytics field. Bryan is co-Founder and Chief Persuasion Officer of Future Now, Inc., and Chairman of the Web Analytics Association. His upcoming book, “Waiting For Your Cat To Bark” will be available in June.

Patricia Gildea, e-Delivery Manager, npower ltd.

Pat is responsible for end-to-end delivery of npower.com and related sites for npower, ltd - one of the major UK suppliers of gas & electricity. As well as managing an in-house team and a raft of agencies & suppliers, she chairs the residential internet working group, advises in the business-to-business internet working group and participates in the retail-level multi-channel customer management steering group. Her daily focus is on ensuring a myriad of tactical micro-decisions always support the overall business digital strategy, and web analytics is an absolutely essential tool to do this. Before npower, she was the web manager/editor for UK-based, world-wide FTSE 100 accounting software development corporation.

Mike Grehan, CEO, smart interactive and author of Search Engine Marketing

Mike Grehan is a sought after speaker in Europe and the U.S. and noted author and search engine marketing expert. He is perhaps best known for the unprecedented access he has been granted to interview and peek under the hood at many of the major search engines. He has insight into their search algorithms and a technical understanding like no one else in the industry.

Andrew Hall, Head of Product and Customer Experience, Cricinfo.com

Andrew joined Cricinfo in 2000 and built the site's first marketing team. Having fulfilled various roles as the company has evolved, he now oversees both marketing and product management. Previously he was at the Press Association, where he worked across all areas of the news agency business - including PA New Media, innovators in the supply of content for news, sport and information websites and other digital platforms.

Nick Hill, Head of Portal Products, O2

Nick started his career with IPC Magazines as a Marketing & Promotions Exec on Specialist Men's Magazines. From there, he made the leap of faith into online in 1996 to join Virgin Net, the Virgin-branded ISP and content portal. After 3 years there as Online Marketing and Channel Manager, he made the leap to mobile internet, joining Genie (the mobile internet arm of BT) in 2000, which re-branded to O2 in 2002. Initially managing the Mobile ISP, then creating a range of premium SMS services (jokes, horoscopes, football goal alerts etc), Nick switched roles and focus to the O2 website, developing a range of sticky products and services and is now also responsible for reporting and analysis.

Steve Jackson, Editor of the Conversion Chronicles, CEO of Aboavista

Steve writes the Conversion Chronicles, a website conversion rate marketing newsletter dedicated to improving website conversion rates. As CEO of Aboavista a web conversion and web analytics consultancy headquartered in Finland with offices across Europe. His articles have been published on thousands of websites world wide. He is also the local coordinator for the Web Analytics Association in Finland.

Avinash Kaushik, Sr. Manager of Web Research & Analytics, Intuit

In his role at Intuit Avinash is responsible for the business, technical and strategic elements of the Web Research & Analytics platform that supports more than 50 Intuit websites. The “Trinity” platform empowers Intuit to drive for optimal Outcomes from Experience and Behavior analysis that is rooted in Customer Satisfaction.
 
Prior to joining Intuit in 2002 his professional career has focused on Decision Support Systems at Fortune 500 companies such as DirecTV Broadband, Silicon Graphics Inc & DHL in Asia, Middle East and the US.

Neil Mason, Director of Analytical Consulting, Foviance

Neil joined Foviance as part of an acquisition of Applied Insights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance's analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance's and Applied Insights existing and future clients.

Patrick Odey, Website Production Manager, Virgin Atlantic Airways

Patrick joined Virgin Atlantic in 2003 and is responsible for the day-to-day management of their website covering 11 separate regional websites. Previously he worked as a User Experience consultant for Conchango and has been building, maintaining and optimising websites for some of the biggest brands in the UK for over a decade.

Eileen Pevreall, IT Director, Chartered Institute of Personnel and Development

Eileen works on the CIPD business strategy and determines how IT drives/enables this and has led the development and implementation of the CIPD IT infrastructure and website. She works closely with internal and external business users focusing on the customer experience and helping the organisation to incorporate this into its strategic development.

Jim Sterne, President, Target Marketing

Since 1994, Jim Sterne has devoted all of his attention to the Internet as a marketing medium. A consultant to Fortune 500 companies and Internet entrepreneurs, Jim focuses his twenty five years in sales and marketing on measuring the value of a website as a medium for creating and strengthening customer relationships. His is the author of six books including Web Metrics, Proven methods for Measuring Web Site Success, the producer of the Emetrics Summit and the Founding President of the Web Analytics Association. http://webanalyticsassociation.org/

Matthew Tod, CEO, Logan Tod & Co

In 2002 Matthew founded Logan Tod & Co, a specialist web agency to use analytics to drive business improvements. He works with clients to maximise the results from their online investment through improved conversion, better web site efficiency and targeted customer acquisition. Matthew manages a team of 15 people who have been busy this year working with Mothercare, Littlewoods, Renault, Citigroup, Symantec and Electronic Arts.

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