Shane Atchison, CEO, ZAAZ

Shane Atchison co-founded ZAAZ in 1998. Shane has lead efforts to develop compelling online experiences for clients such as Disney, Fox Television Network, Microsoft, National Geographic, PBS, Warner Brothers, Boeing and Washington Mutual. At ZAAZ, Shane's responsibilities range from setting the company's overall strategy to working with clients, leading partnerships and fostering the internal culture of the company.

Lynette Brown, Business Intelligence Manager, E-business, Royal Mail

Lynette, one half of the Business Intelligence Unit, is responsible for the web analytics area with her colleague Shaun. Areas of responsibility include evaluating ROI and looking at how web analytics can drive business improvement. Lynette's work includes usability and customer online satisfaction research, email marketing and working closely with the website helpdesk to evaluate customer feedback. She supports colleagues in the Interactive teams for royalmail.com, postoffice.co.uk and parcelforce.com. Her background within the organisation has been within Post Office and Royal Mail within the marketing, product development and analysis areas.

Jason Burby, Director of Web Analytics, ZAAZ

Jason Burby's team helps improve clients' sites beginning with analyzing the behavior of site visitors. He works closely with ZAAZ clients to understand overall web site goals and then creates applicable web metrics to measure site success and site under-performance. Before joining ZAAZ, he managed the Internet division of one of the nation's largest full-service commodity brokerages.

Shaun Byrne, Data and Integration Manager for Royal Mail eBusiness, Royal Mail eBusiness

Shaun, one half of the Business Intelligence Unit, is responsible for the data assets supporting royalmail.com, postoffice.co.uk and parcelforce.com. Having a technical and analytical background he takes on changes to analytics systems and bespoke coding, preferring to be ‘hands-on’. His immediate background and experience is in the implementation, management and operation of web analytics systems (x 3 !). He is also an experienced Business and Data Analyst and has worked extensively throughout Royal Mail on many of it’s major systems covering Finance, HR and Assets.

Dr. Dave Chaffey, Marketing Insights

Dave helps companies improve their returns from digital marketing through training, consulting, writing and implementation. He is E-marketing Director at Ripe. His books include: E-marketing Excellence. E-business, and E-commerce Management. He has delivered over 100 E-marketing training workshops for the CIM and is proud to have been recognised by the CIM as one of 50 marketing gurus worldwide who have shaped the future of Marketing -- as well as by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave compiles a regularly updated web site of Internet marketing resources at www.davechaffey.com .

Bob Chatham, Principal Analyst, Forrester Research

Bob's research at Forrester covers designing, measuring, and managing multichannel customer relationships -- how companies market, sell, and service in the field, over the phone and Web, and through the mail. His research reports include titles such as Web Site Analytics Go Cross-Channel, Web Users Toss Their Cookies, and What You Can Learn From Clickstream Data.

Colin Elms, Head of Online Publishing, ITV

Ten years ago Colin learnt his trade in E-commerce, fulfilling CD's and Video's on behalf high street retailers such as Tesco's and WHSmith. Today he heads up all of the content publishing requirements of itv.com's portfolio of websites. Having joined Granada Media Online Sales in 1999 now merged with Carlton Communications to form a single ITV, Elms is tasked with producing New Media Inventory through programme brand extension online. In a similar model to TV, www.itv.com must underwrite the cost of web production with as large a share of the UK Online advertising spend as possible.

Dr. Usama Fayyad, Chief Data Officer and Sr. Vice President, Yahoo!

Usama is responsible for Yahoo!'s overall data strategy, architecting Yahoo!'s data policies and systems, prioritizing data investments, and managing the Company's data processing infrastructure and analysis. If that sounds like rocket science, it's OK. Usama received the top research excellence award that Caltech awards to JPL scientists for his NASA work.

In between, he co-founded the DMX Group, a data mining and data strategy consulting company, and digiMine Inc. (now Revenue Science, Inc.), a data analysis and data mining company that built, operated and hosted data warehouses and analytics for some of the world's largest organizations.

Mike Grehan, CEO, smart interactive and Author of Search Engine Marketing

Mike Grehan is a sought after speaker in Europe and the U.S. and noted author and search engine marketing expert. He is perhaps best known for the unprecedented access he has been granted to interview and peek under the hood at many of the major search engines. He has insight into their search algorithms and a technical understanding like no one else in the industry.

Andy Harding, Head of eCommerce, Carphone Warehouse

Andy heads up the eCommerce department of the Carphone Warehouse, Europe's largest mobile phone retailer. Formerly a business development manager at British Home Stores, his initial remit at Carphone in March 2000 was to manage the redevelopment of Carphonewarehouse.com - the main UK acquisition website. In 2002 he returned to take over commercial and operational control of all online activities in the UK and since then has overseen a 300% growth in mobile phone sales online. Andy's responsibilities now cover the fixed line and broadband online propositions, online billing and customer self service, as well as customer retention and eCRM.

Neil Mason, Applied Insights

Neil is co-founder of Applied Insights and has been involved in marketing analysis for more years than he cares to remember. Having started at ACNielsen helping major FMCG brands understand the effectiveness of their marketing programmes, Neil got involved in web analytics over 5 years ago when he moved to the client side as Chief Knowledge Officer at QXL. There, he led the implementation of the company’s customer data warehouse and web analytics across the business’s 12 European markets, becoming Chief Marketing Officer in 2001. At Applied Insights, Neil consults with major businesses using web analytics to improve online business performance.

Alex McCallum, Manager, Business Intelligence, Lastminute.com

Alex has a degree in Economics, French and German from Cambridge University followed by 4 years in Change Management at Accenture. He has been with lastminute.com for almost three years in Strategy and Change Management roles both in Business, Operations and Technical departments and therefore has a very practical view of the use of analysis. He has built a highly regarded team of technical and business analysts in his current role of Manager - Business Intelligence, transforming the mindset of many as to the value and use of information. He is currently studying for an Executive MBA part-time at London Business School.

Danny Meadows-Klue, IAB Europe

Danny has been a leading figure in the internet industry and now runs his own consultancy as well as retaining several directorships of digital of interactive marketing organizations. In 1995 he became the brand manager of the UK ’s first online newspaper, Telegraph.co.uk . Danny has helped launch more than a dozen trade associations, has chaired the Interactive Advertising Bureau in the UK and Europe and he has helped launch university courses in e-commerce, e-publishing and e-marketing. Oh - and he's a scuba instructor as well.

Marc Saarde, Web Analytic Manager Nordea Bank

Marc has been at the Nordea for over three years where he uses his masters in communication and bachelor in social science in managing web analytics for the biggest bank in the northern European region - a fusion between banks in Denmark, Sweden, Norway & Finland.

Jim Sterne, Target Marketing

Jim is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs since 1994, Jim focuses his twenty years in sales and marketing on measuring the value of a website as a medium for creating and strengthening customer relationships. He's written five books on Internet advertising, marketing and customer service including "Web Metrics; Proven Methods for Measuring Web Site Success." Jim is the producer of the Emetrics Summit www.emetrics.org and is the Founding President of the Web Analytics Association.

Craig Sullivan, LOVEFiLM

Craig has worked on projects involving web metrics, business intelligence, usability and customer experience for blue chip companies including John Lewis, Ocado, Waitrose and PriceWaterhouseCoopers. One thing that he has learnt from these experiences is that it always goes wrong at some point. He has personally been responsible for turning rubbish data into valuable insights by learning from the human, product and analytical issues that he has encountered over 17 years in the IT industry.

Matthew Tod, CEO, Logan Tod & Co

In 2002 Matthew founded Logan Tod & Co, a specialist web agency to use analytics to drive business improvements. He works with clients to maximise the results from their online investment through improved conversion, better web site efficiency and targeted customer acquisition. Matthew manages a team of 15 people who have been busy this year working with Mothercare, Littlewoods, Renault, Citigroup, Symantec and Electronic Arts.
Craig Williams, E-Commerce Manager, PCWorld Business
With a background in banking, sales and e-Commerce, Craig has been with PC World Business, the B2B arm of the leading high street retailer and part of the Dixons Stores Group, for almost five years. Craig has managed the on-line business through times of enormous change. Craig manages all aspects of the on-line operation, including Sales, Marketing and Technical for the on-line brands of www.pcwb.com, www.inmac.co.uk and www.macwarehouse.co.uk.

John Wyllie, Business Intelligence Applications Analyst, Lastminute.com

John Wyllie has a degree in Computer Science from Cambridge University followed by 1.5 years at Capital One and 1 year at lastminute.com. His mix of business and technical ingenuity have enabled implementations of web analytics marvelled at by the best practice VP at their Web Analytics provider (who provide to some of the biggest web brand names in the world).

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