Landing Page Testing
Hands On: Developing Your Action Plan

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs.

Instructor: Tim Ash, President and co-founder of SiteTuners

This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.

All participants will receive an autographed copy of Tim Ash's Amazon e-commerce bestselling book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.

Short lecture segments will alternate with practical hands-on work. Participants will complete structured exercises to apply each module to their situation. By the end of the session you will have a complete action plan that can be immediately implemented.

Who should attend?

This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic.

CMOs
Marketing directors
SEM/SEO campaign managers
Online media buyers
Webmasters & web designers

Benefits/What will I Learn?

How to define mission-critical parts of your website
Segmenting your online audience
Defining and measuring the appropriate conversion action
Modeling the financial benefit of landing page testing
Understanding the psychology of your audience
How to select the proper traffic sources for your test
Critical steps in the visitor's decision process
Uncovering problems with your landing page
Deciding what page elements to test
Picking the right testing method
Properly analyzing your test results
Avoiding common testing pitfalls
Gathering the required team and resources
Setting up and running your test

About the Instructor

Tim Ash is recognized expert in field of landing page optimization. He is the President and co-founder of SiteTuners and its parent company Epic Sky. SiteTuners improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has worked with Red Envelope, Advanta, American Express, Sony Music, American Honda, COMP USA, Coach Bags, HomeGain, Harcourt Brace & Co., Universal Studios, Scan Alert (Hacker Safe), Eaton, RealAge, Guidant, TrizecHahn Centers, SAIC, Pyxis, and B.F. Goodrich Aerospace to develop successful Internet initiatives.

He has chaired Internet conferences, and spoken at numerous industry events including PC Expo, Search Engine Strategies, the Affiliate Summit, PPC Summit, eMetrics, EcomXpo, Casino Affiliate Convention, and Internet World.

Tim has written several articles on harnessing the power of the Internet for business and is a contributing columnist for industry publications. He is the author of the book Landing Page Optimization: The Definitive Guide to Testing & Tuning for Conversions (John Wiley Press 2007).