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Schedule at a Glance:
eMetrics Marketing Optimization Summit
Sessions, Meetings and Workshops

London UK, 17-19 May 2009

Agenda | Schedule at a Glance | Speakers

Monday 18th May • Summit Sessions Day 1

8.00 - 9.00	Registration & Breakfast - Grand Hall
9:00 - 9:15	Welcome: Jim Sterne, eMetrics
9:15 - 10:00	Keynote – Edinburgh Room – Neil Mason, Director of Analytical Consulting, Foviance “I am not a number!”
10:00 - 10:30	Sponsor Presentation: ForeSee Results
10:30 - 11:00	Break/Exhibits - Grand Hall
11:00 - 12:00	Keynote – Edinburgh Room – Jukka Kamarainen, Airmiles Greg Moseley, RBS Insurance Jonny Freeman, Honda UK Marketing Performance Accountability: Making Marketing Make Dollars and Sense
12:00 - 12:50	Roundtable Discussion: Moving up the Maturity Model
1:00 - 2:15	Birds-of-a-Feather Lunch - Grand Hall
TRACKS	Track A - Introduction to Optimisation – Edinburgh Room	Track B - Analytics in Action - Drawing room
2:15 - 3:00	[A1] Search Marketing Analytics Dave Chaffey, Director Marketing, Marketing Insights Ltd.	[B1] Practical Analytics Implementation Panel Brian Clifton, Omega Digital Media Miles Bennett, TargetStone Annette Leeke, LV
3:00 - 3:30	Break/Exhibits - Grand Hall
3:30 - 4:25	Keynote – Edinburgh Room – Lucy Dos Santos, Online Business Manager, Consumer, EMEA, Dell Content is King - the King is Accountable
4:30 - 5:15	[A2] Conversion Optimisation Matthew Tod, Logan Tod	[B2] The Art of Analysis Angela Hill, ZAAZ
5:20 - 6:00	[A3] Understanding Visitor Behaviour when your Visitors are not Shoppers Vicky Brock, Highland Business Research	[B3] Multivariate Testing Best Practices Dr Martin Armstrong, koodos Craig Sullivan, Belron
6:00 - 7:00	WAW Reception - Grand Hall (Open)
7:00 - 8:00	Vendor Variety Hour – Edinburgh Room (Open)

Tuesday 19th May • Summit Sessions Day 2

8.00 - 9.00	Registration & Breakfast - Grand Hall
9:00 - 9:45	Keynote – Edinburgh Room – Georges-Edouard Dias, VP eBusiness, L’Oréal Anthony Lesueur, Media Innovation & Measurement Going Social at L’Oréal
9:45 - 10:15	Autonomy Optimost - Sponsor Presentation
10:15 - 10:45	Break/Exhibits - Grand Hall
TRACKS	Track C - Outside the Web Analytics Box – Edinburgh Room	Track D - What’s Coming Next? - Drawing Room
10:45 - 11:40	[C1] The Future of Search Mike Grehan, Acronym Media	[D1] Emergent Metrics: Social Media Matthew Yeomans, RadarDDB UK
11:45 - 12:40	[C2] Who Are Our Customers? Bryan Tookey, Director of Operations, Ask UK	[D2] Multinational Metrics Panel Aurelie Pols, Web Analytics Demystified Steve Jackson, Trainers house Oliver Schiffers, Sapient
12:40 - 2:00	Birds of a Feather Lunch/Exhibits - Grand Hall
2:00 - 2:45	[C3] Conversion Clinic: Making Your Landing Pages “Recession Proof” Karl Blanks, Conversion Rate Experts	[D3] Email Clinic: From Deliverability to Readability to Clickability Chris Combemale, Emailvision
2:45 - 3:15	Break/Exhibits - Grand Hall
3:15 - 4:00	Keynote – Edinburgh Room – Howard King, Yell Gleaning Meaning from Data
4:00 - 5:00	Industry Experts Panel Discussion – Edinburgh Room

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