eMetrics Marketing Optimization Summit
London UK, 27 - 28 Nov, 2012

Michael Blastland is a writer and broadcaster. Now freelance, he was formerly a current affairs programme maker for BBC Radio 4 - where he also devised and produced the More or Less programme about numbers and data in the news, presented then by Andrew Dilnot, now by Tim Harford. He remains a presenter of Analysis on Radio 4, will launch a new series on behavioural science in the spring, presents, teaches and advises widely to government, business, media and other organisations, from the Dept of Health to data analytics companies, the Audit Commission to the Royal Statistical Society. He also runs seminars on data and statistics for, among others, the BBC, Oxford University's Said Business School and Lancaster University's Statistics and operational research doctoral training centre. He has written two acclaimed books, one with Andrew Dilnot about making sense of numbers in public argument called The Tiger that Isn't, the second an account of his son's autism. A third, on risk, with Professor David Spiegelhalter, will be published by Profile Books in the spring.

As a member of the DAA Board of Directors and a DAA Certified Web Analyst, Vicky presents the essentials of gleaning insights from customer activity data. Her speciality is working with governments, universities and the tourism sector, but Vicky has enormous practical and tactical experience in online optimization and the unique ability to communicate it well. If you need to get a handle on just what it means to get the most out of all your online data sources, this is a must-see session.

Brian Clifton, (PhD), is an independent author, consultant and trainer who specialises in performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his latest book, the second edition of Advanced Web Metrics with Google Analytics is used by students and professionals world-wide.
Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics for Google EMEA, defining the adoption strategy and building a team of pan-European product specialists from scratch. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GAIQ). Brian is the Founder of Advanced Web Metrics and Senior Strategist at Search Integration AB – a Swedish company helping clients integrate search and web metrics into their overall business and marketing optimisation.

Dave Evans joined the Information Commissioner’s Office as a Compliance Manager of the health team in 2003 and also spent six months on secondment working as data protection officer for Eurojust, the EU’s judicial cooperation body for matters such as fraud, terrorism and drug trafficking. While at Eurojust, he was a central part of the small team which successfully negotiated the passage of the rules of procedure on data protection through the European Council

He is now Group Manager of the Business and Industry Group with responsibility for policy and liaison in areas such as telecommunications and the internet, marketing, anti-fraud initiatives and technology. Since 2009 he has been closely involved with the UK implementation of the ePrivacy Directive with a particular focus on Article 5(3), the so-called cookies rule. He led the ICO’s work on developing a policy approach in this challenging area, drafted the ICO’s formal guidance and regularly advises on website compliance

The Information Commissioner’s Office is an accredited provider of the Information Systems Examination Board (ISEB) course in data protection. Dave is Course Director with responsibility for accreditation, course management and administration.

Prior to working at the ICO, Dave worked in the public sector, helping hard-to-help groups such as ex-offenders find sustainable employment. He has also worked in Higher Education as a lecturer in American Literature.

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast. In October 2012, Mr. Greco will be releasing the first-ever published book on Adobe SiteCatalyst entitled The Adobe SiteCatalyst Handbook: An Insider's Guide.

Adrian joined TUI UK in 2005 as an online sales analyst for new business acquisitions and over the past 8 years has held a variety of roles within the eCommerce team. Following the merger of Thomson and First Choice in 2008, Adrian has been leading the online analytics team looking after the tagging, configuration and analysis of the Thomson.co.uk andfirstchoice.co.uk analytics solutions. Adrian’s main area of current focus using data effectively to drive increased performance by integrating analytics tools with CRM & Behavioural Targeting solutions as well as bringing more data together to build effective attribution models.

Neil joined iJento in September 2012, to lead its customer engagement and services team. He is responsible for providing clients with the best technology performance and customer insights from iJento's digital and multichannel customer intelligence solutions.

In the world of marketing analytics, Neil has always been at the forefront of his field. Over the past 25 years Neil has accumulated a wealth of experience and expertise working across a variety of marketing analysis and research disciplines. For the last 12 years Neil has worked predominantly in digital channels both as a marketer and as a consultant combining a strong blend of commercial and technical understanding in the application of consumer insight to help major brands improve performance . During this time he also served as a Director of the Web Analytics Association for two years.

Neil's expertise ranges from advanced analytical techniques such as segmentation, predictive analytics and modelling through to quantitative and qualitative customer research.

André Morys is founder and CEO of Web Arts AG, a German based company specialising in conversion optimisation. André is a contributing author for several German ecommerce magazines and is a blogger and publisher of konversionskraft.de. His work focuses on neurosciences and behavioural economics to increase the persuability of ecommerce systems.

Gillian Muessig is the founding president of SEOmoz, providers of the world's most popular Search Marketing campaign management applications. SEOmoz.org serves a community of 1/2 million search marketers around the world with tools, education, events, and community.
Known as SEOmom throughout the industry, Gillian is a thought leader with her finger on the pulse of the future of the industry. She has provided keynotes and sessions for conferences in North and South America, Asia, Australia, Europe, and here in Scandinavia.
Gillian's radio program, CEO Coach, has a global listenership of several thousand entrepreneurs and marketers and airs Mondays at 10AM PST on WebmasterRadio.fm, covering entrepreneurial issues from funding and finance to staffing, marketing, pricing models, and brand development. She serves on the Board of Advisors for technology companies in four continents.

Barbara Pezzi has over 17 years experience in the hospitality industry. She joined Swissotel Hotels and Resorts in 2001 to expand the leisure segment for the company. Since then she moved on to oversee the ecommerce segment and subsequently web marketing and web analytics. In 2010 she was appointed Director of Web Analytics and Search Optimisation for Fairmont Raffles Hotels Intl. Barbara is now responsible for search engine optimisation and web analytics for all websites in the group across the 3 brands: Fairmont, Raffles, Swissotel.

Richard heads up the Analytics team for Virgin Media's eCommerce channel which covers sales to new and existing customers and customer online help services.

Over the last 15 years, Richard's career in Analytics, CRM and Business Intelligence has been split between clientside and agency/consultancy roles across a broad range of sectors.

He holds a BSc degree in Mechanical Engineering and lives in London with his wife and daughter.

Nadim Razvi joined SAP 15 years ago. He is part of SAP's Commercial Infrastructure team, leading the SAP Store Analytics project. Nadim started his career in the supply chain management area before joining the small and midsize market group of SAP. Amongst other responsibilities he was the key driver of the overall business KPI framework of SAP's SME and supply chain solutions. As part of his innovative research work Nadim filed several patents, including SAP Store web analytics.
Nadim holds a master's degree in business administration and computer science.

Craig is Group Customer Experience Manager for Belron®, responsible for optimising visitor behaviour and improving the online customer experience across 35 websites in 19 languages. He has over 11 years of experience blending usability, online marketing, customer insight, analytics and multi-variate testing. Craig has spoken at various events and conferences in the past and is consistently rated as a top speaker by delegates because of his knowledge, engaging presentation style and willingness to share useful practical tips. He tweets when he isn’t knee deep in work - @OptimiseorDie and is currently working on a holistic site optimisation guide.

Daniel has worked in site analytics for seven years, and is one of the most experienced e-commerce optimisation experts in the UK today.
As former head of Business Intelligence for lastminute.com’s EMEA division, he oversaw one of the longest-running large-scale Omniture accounts in the UK. He has worked in a number of roles in the e-commerce sector, ranging from BI to product management. Daniel’s experience led him to realise the importance of having people who not only understand data, but also ‘get it’ from a business perspective – that’s what Stubble & Glasses does.

Mark Wood brings more than 15 years of experience in building extensive operations for US software companies in EMEA. Mark’s responsibilities at Tealium include business development, as well as providing the infrastructure and expertise to develop the Tealium brand across EMEA. Mark’s determination to bring experience, value and satisfaction to his customers sets him apart from the rest. Prior to Tealium, Mark developed highly successful sales organizations in Europe by opening up and expanding operations, most notably for WebTrends and WebSideStory (now Adobe Systems).