Online Training Program: Predictive Analytics

	PROGRAM:	Predictive Analytics Applied - Online Course — New!
		The official training program of Predictive Analytics World
	FORMAT:	On-demand, self-paced e-learning - at your convenience
	INSTRUCTOR:	Eric Siegel, Ph.D.
	REGISTER:	Sign up for immediate access

93% of in-person attendees rated the course Excellent or Very Good (details)

What is predictive analytics?

Predictive analytics is business intelligence technology that produces a predictive score for each customer or prospect. Each customer's predictive score informs actions to be taken with that customer — business intelligence just doesn't get more actionable than that.

Predictive Analytics Applied is a self-paced online course that covers the following topics:

Applications: Business, marketing and web problems solved with predictive analytics
Core technology: How a predictive model works and how it's created
Evaluation: How well a predictive model works and how much revenue it generates
Management: Project leadership and business process for predictive analytics
Illustrations: Live demos and detailed case studies
Hands-on: "Get your hands dirty" with a revealing Excel-based exercise, bringing a predictive model to life and seeing it improve before your eyes

Watch a sneak preview video overview of this course

View a free 13-minute overview video of this online training program, and access a detailed outline of its four training modules and a complete summary of course "take-aways".

Sample screen shots:

Click on the following images for full-sized screen shots of the online training video:

Online course content and format:

Predictive Analytics Applied covers 40% of the material of Prediction Impact's in-person seminar with four jam-packed training modules of 60-90 minutes each, totaling 5 1/2 hours of viewing time. Since no travel is required and the registration fee is one-third the fee of the in-person training, it provides an economical alternative for ramping up on predictive analytics.

Online training participants receive:

Personalized support: 30 minutes of Q-and-A with the instructor via telephone or email.
Unlimited access for three months: View the training module videos as many times as desired for three months, easily skipping to any topic or sub-topic of the training program.
Certificate of completion: An official Prediction Impact certificate with your name and the instructor's signature.
Course materials book: Over 100 pages of material that corresponds with the presentation slides shown in the training videos (one book page per slide), and contains additional detailed notes, references and pointers to online resources.

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Course materials book Certificate of completion

Online video format. This online training program consists of high-quality videos recorded for online viewing (not the recording of a live seminar). The videos consist of training content, software demos and intermittent instructor appearances, with verbal instruction throughout. The video image is large - the resolution is 800 by 600 (960 by 655 including video control areas), which is a large portion of your screen - possibly the entirety of your screen, depending on its resolution.

Each of the four training modules of this self-paced e-learning program may be viewed at your convenience, pausing, rewinding and fast-forwarding as needed. Since the contents are concentrated, the recommended pace is to view one module per week. On the faster side, the entire program may be "crammed" in just four days by viewing one 60-to-90 minute module per day.

Online training vs. the in-person seminar

Not sure where to start? Make use of our follow-on discount for the in-person training: Online training participants may subsequently apply half their registration fee towards registration for Prediction Impact's 2-day in-person seminar on predictive analytics. This option holds for 18 months after participating in the online training.

This way, online participants can later reap the benefits of the extensive in-person training program — gaining valuable reinforcement of the concepts and networking with colleagues — at a discounted rate. The in-person training program covers over twice the content and examples of the online program, including additional detailed case studies and demos, more extensive coverage of core predictive modeling methodology, and breakout problem-solving sessions with colleagues. Read the in-person course description for more information.

Who this online course is for:

Managers. Project leaders, directors, CXOs, vice presidents, investors and decision makers of any kind involved with analytics, direct marketing or online marketing activities.

Marketers. Personnel running or supporting direct marketing, response modeling, or online marketing who wish to improve response rates and increase campaign ROI for retention, upsell and cross-sell.

Technology experts. Analysts, BI directors, developers, DBAs, data warehousers, web analysts, and consultants who wish to extend their expertise to predictive analytics.

In order to meet the unique training needs of business decision makers and analytics practitioners, this training program is:

Business-focused. Unlike other training programs that also cover scientific, engineering and medical applications of data mining and analytics, this seminar focuses squarely on solving business and marketing problems with these methods.
Comprehensive across business needs. Within this realm, however, we step beyond the standard application of response modeling for direct marketing to solve a wide range of business problems.
Vendor-neutral and method-neutral. This training program, which is not run by an analytics software vendor, provides a balanced view across analytics tools and methods.

No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Microsoft Excel or equivalent.

Please contact Prediction Impact with any questions about this training program.

Start learning right now

The following short, published articles, written by the instructor, are a great place to get started. Note that these articles are not required reading; most of the material therein will be covered during the training program.

Predictive Analytics with Data Mining: How It Works
Get a handle on the functional value of predictive analytics for marketing, sales and product direction. DM Review's DM Direct

Driven with Business Expertise, Analytics Produces Actionable Predictions
Run data mining as a business activity to generate customer predictions that will have a business impact. CRM Magazine's DestinationCRM.

Predictive Analytics' Killer App: Retaining New Customers
Predictively targeted discounts convert new customers who would otherwise never return to become loyal customers. DM Review's Extended Edition.

Cancellation policy. Refunds of 75% of the registration fee are available for cancellation requests issued by email within two hours of registration. On all other occasions, registration fees are non-refundable.