August 2009
August 10, 2009
Allstate, Cisco, Dell, FedEx, Motorola, National Geographic Society, NBC Universal, Nokia to Share Insights at eMetrics Marketing Optimization Summit in Washington D.C.
Washington DC – August 10, 2009 — The eMetrics Marketing Optimization Summitin Washington D.C., October 19-23, features an impressive line-up of major organizations, gathering to share best practices and lessons-learned about using web data to improve their websites, their marketing and their businesses.
Download the whole release [52kb .doc]
December 2008
December 2, 2008
Top Marketers and Web Analytics Experts to Present at eMetrics Marketing Optimization Summit in Toronto, Ontario, March 29-April 1, 2009
TORONTO, CANADA – December 2, 2008 — Today, the eMetrics Marketing Optimization Summit announced the keynote speakers, tracks and workshops for the Toronto, Ontario conference, March 29 through April 1, 2009. With keynote presentations from Bell Canada, Kijiji – an eBay company, Sears Canada and Travelocity, the two-day conference agenda covers a wide range of topics to provide a holistic view of web marketing optimization.
Download the whole release [38.5k .doc]
October 2008
WASHINGTON, DC – (Marketwire - October 30, 2008) – Last week, the eMetrics Marketing Optimization Summit wrapped up another successful event in Washington, D.C., bringing together over 600 marketing and analytics leaders. With an encore of popular workshops and the addition of Google's Conversion University, this year's forward thinking sessions in Washington D.C. offered marketing professionals from all business sectors a place to share lessons learned and insights realized to drive the evolution of the Internet marketing industry.
[...]
In Washington D.C., eMetrics Marketing Optimization Summit attendees were among the first to learn of the breaking announcements from the following sponsors.
Read the whole release on MarketWire.com
October 20, 2008
eMetrics Marketing Optimization Summit Announces Advisory Board and Call for Speakers for Toronto Conference, March 29-April 1, 2009
TORONTO, CANADA – October 20, 2008 – Today, the eMetrics Marketing Optimization Summit announced the date and call for speakers for its Toronto, Ontario conference. Taking place March 29 through April 1, 2009, the Toronto event aims to build upon the success and lessons learned in the 2008 eMetrics Summit Series offering a big-picture view of optimizing online marketing value and improving overall business strategy.
Download the whole release [90k .pdf]
October 20, 2008
Increased Spending in Online Marketing and Analytics Despite Uncertain U.S. Economy Revealed by eMetrics Marketing Optimization Summit Survey
WASHINGTON, D.C. – October 20, 2008 – Today the eMetrics Marketing Optimization Summit announced the results of its survey, “Tough Times Call for Tough Measures.” The survey findings indicate that, while the current economic situation in the U.S. is uncertain, confidence in online marketing channels and budgets for optimization tools and services continue to grow.
The “Tough Times Call for Tough Measures” survey was designed to discover how the current economic situation is affecting business and marketing budgets as well as how web analytics is playing a role in maximizing the effectiveness of each marketing dollar. Nearly two out of three respondents (65.4 percent) indicated that the economy currently had no negative impact on their overall marketing budgets.
Download the whole release [85k .pdf]
Download the Results of the Tough Times Call For Tough Measures Survey [68k .pdf]
[ All Releases ]
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Aug 2008
By Jim Sterne
A recent survey of 684 b-to-b marketers revealed marketing budgets are cutting print dollars (45.3% are looking at print spending cuts) and boosting online dollars (48.5% are increasing online spending). Yes, in these difficult times, money is flowing to the online world. That's great! But it's not the whole story. [...]
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May 2008
By Lisa Barone
Yesterday we posted our interview with Matt Bailey in anticipation for next week's eMetrics Marketing Optimization Summit. Today's featured speaker is John Marshall! [...]
April 2008
By Lisa Barone
As I get ready to head up to San Francisco for the eMetrics Marketing Optimization Summit, I thought it may be fun to chat with some of the speakers beforehand and see what they're most looking forward to.
Up first is Matt Bailey. [...]
By Neil Mason
Next week, I head to the Emetrics Marketing Optimization summit in San Francisco to take the pulse on the developments in the online marketing analytics world. The event provides a great opportunity to take stock of industry developments and catch up with colleagues and friends I've made at these events over the years. [...]
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