April 21, 2008
eMetrics Marketing Optimization Summit Announces Additional Keynote Speakers for San Francisco
eBay's Elissa Darnell and Deepak Nadiq and Charlie Simpson of Palm Join Lineup of Keynote Speakers, May 4-7, 2008
SAN FRANCISCO, CA – April 21, 2008 – Today, the eMetrics Marketing Optimization Summit announced additional keynote presenters to speak at the spring 2008 event in San Francisco. Elissa Darnell, director of user experience research for eBay, and Deepak Nadig, principle architect of eBay will discuss the various methods used to improve overall customer experience, ultimately boosting key business metrics, during their keynote session at 9:00 a.m. on May 6. At 2:30 p.m. on May 7, Charlie Simpson, director of e-commerce sales and marketing at Palm, will summarize the tools and techniques available for Web site optimization and how to integrate visitor feedback to drive future behavior.
Download the whole release [.doc]
April 15, 2008
eMetrics Marketing Optimization Summit Survey Reveals Latest Trends in Web Optimization and Cutting Edge Tools and Tactics; Offers Marketers Insight to Gain Competitive Advantage in 2008
SAN FRANCISCO – April 15, 2008 – Today, the eMetrics Marketing Optimization Summit announced the results of a survey of web analytics and marketing professionals. Conducted over the course of three weeks in Q1 2008, the informal survey provides unique insights into the tools and online marketing channels that have an impact on business.
The goal of the survey was to determine the tools that marketing and analytics professionals currently use , and perhaps more importantly, the marketing channels they are optimizing to meet and surpass business goals. Not surprisingly, the survey results found that the most measured marketing channels are search, 82 percent, email, 79 percent, and online advertising, 78 percent.
Download the whole release [.doc]
Get the Usage of Web Analytics Tools and Online Channels Survey Results
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Aug 2008
By Jim Sterne
A recent survey of 684 b-to-b marketers revealed marketing budgets are cutting print dollars (45.3% are looking at print spending cuts) and boosting online dollars (48.5% are increasing online spending). Yes, in these difficult times, money is flowing to the online world. That's great! But it's not the whole story. [...]
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May 2008
By Lisa Barone
Yesterday we posted our interview with Matt Bailey in anticipation for next week's eMetrics Marketing Optimization Summit. Today's featured speaker is John Marshall! [...]
April 2008
By Lisa Barone
As I get ready to head up to San Francisco for the eMetrics Marketing Optimization Summit, I thought it may be fun to chat with some of the speakers beforehand and see what they're most looking forward to.
Up first is Matt Bailey. [...]
By Neil Mason
Next week, I head to the Emetrics Marketing Optimization summit in San Francisco to take the pulse on the developments in the online marketing analytics world. The event provides a great opportunity to take stock of industry developments and catch up with colleagues and friends I've made at these events over the years. [...]
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