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Google Analytics Training

San Jose, May 4-7, 2009

Tracks & Workshops | Agenda at a Glance | Speakers | Pricing & Registration

INSTRUCTOR: Caleb Whitmore, Founding Consultant, Analytics Pros

Caleb is an entrepreneur with broad experience in web design, ecommerce application development, search engine optimization and marketing, and web site analytics. He is interested in online community development, localization of search and Internet usage, small business development, and corporate online marketing. He specializes in web analytics with specific experience with Google Analytics & Urchin software. Search engine optimization (natural search SEO) and Sponsored Search Marketing (PPC) campaign development, execution, tracking, and analysis.

DATE: Monday May 4

TIME: 9:00 AM - 4:30 PM

WORKSHOP PROGRAM

Morning topics covered:

• Introduction and overview
• Web analytics the Google way
• Measuring and understanding conversion
• How Google Analytics works
• Understanding tracking code
• Filters & profiles combinations
• Filter best practices
• Managing profiles
• Understanding goals and conversion funnels
• Understanding the reporting interface: dashboard, data visualization, report filters, email reports and more

Afternoon topics covered:

• Campaign tracking
• Cost per click (CPC)
• mail tracking
• Banner and display ad tracking
• Offline campaigns
• Website Optimizer for multivariate testing
• Google Analytics Enterprise features
• Other Google Analysis tools
• Open discussion and Q&A

Expo Hall Hours

May 4th 10:30am – 7:30pm
May 5th 10:30am – 3:30pm

is co-located with eMetrics

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