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eMetrics Marketing Optimization Summit
Speakers

San Jose, MAY 3-7, 2010

 

Dean Abbott, President, Abbott Analytics [ permalink ]

Dean Abbott is President of Abbott Analytics in San Diego, California. Mr. Abbott has over 21 years of experience applying advanced data mining, data preparation, and data visualization methods in real-world data intensive problems, including fraud detection, risk modeling, text mining, response modeling, survey analysis, planned giving, and predictive toxicology. In addition, Mr. Abbott serves as chief technology officer and mentor for start-up companies focused on applying advanced analytics in their consulting practices.

Mr. Abbott is a seasoned instructor, having taught a wide range of data mining tutorials and seminars for a decade to audiences of up to 400, including PAW, KDD, AAAI, IEEE and several data mining software users conferences. He is the instructor of well-regarded data mining courses, explaining concepts in language readily understood by a wide range of audiences, including analytics novices, data analysts, statisticians, and business professionals. Mr. Abbott also has taught applied data mining courses for major software vendors, including SPSS-IBM Modeler (formerly Clementine), Unica PredictiveInsight (formerly Affinium Model), Enterprise Miner (SAS), Model 1 (Group1 Software), and hands-on courses using Statistica (Statsoft), Tibco Spotfire Miner (formerly Insightful Miner), and CART (Salford Systems).

Web Analytics Advanced: Behavioral Driven Marketing Attribution

Gary Angel, President and CTO, Semphonic [ permalink ]

Gary is co-founder and President of Semphonic, one of the leading web analytics consultancies in the United States. Semphonic’s clients include some of the largest Financial Services, Media, and Health and Pharma companies in the world. Clients he manages at Semphonic include American Express, Charles Schwab, Nokia, Turner Broadcasting, the BBC and Genentech.

Semphonic concentrates on web analytic verticals without a clear ecommerce transaction component and has built substantial practice specialties around lead assessment and integrated marketing communications, web analytics data integration, SEM Analytics, mobile measurement and measuring engagement.

Gary is a frequent speaker at analytics events (and hosts Semphonic’s X Change Web Analytics Conference for enterprise analytics managers), publishes frequently on DM Review, ADOTAS and a variety of print and online publications, and blogs at http://semphonic.blogs.com/semangel/.

A graduate of Duke University, Gary has 20+ years of experience in data analytics for marketing and operations and lives in San Francisco with his wife and two daughters.

Web Analytics Advanced: Behavioral Analysis and Use Case Analysis in Usability Studies

Anil Batra, VP Search and Analytics, POP [ permalink ]

Anil Batra is Vice President of Search and Analytics at POP, an interactive agency in Seattle. Anil has over 13 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. In his current role at POP, Anil helps companies use Web channel data to improve online business results. In past, Anil has worked at Ascentium, ZAAZ, and Audience Science (formerly Revenue Science), a Behavioral Targeting company. Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil is the author of one of the top Blogs (webanalysis.blogspot.com) in Web Analytics and Behavioral Targeting and speaker at various online marketing conferences including eMetrics.

Web Analytics Fundamentals: Web Analytics Career Management Strategies

Keith Boswell, Director of Digital Marketing Strategy, Kaiser Permanente [ permalink ]

Keith is the Director of Digital Marketing Strategy for Kaiser Permanente, America's leading integrated health plan. Founded in 1945, our mission is to provide high-quality, affordable health care services to improve the health of our members and the communities we serve. We currently serve 8.6 million members in nine states and the District of Columbia. Keith has previously worked in the digital marketing agency world for over 13 years before joining Kaiser Permanente. In 2002, he joined Marketleap, a niche search engine marketing firm as COO. He helped write and execute a business plan which led to Marketleap's acquisition by Digital Impact. Their online marketing newsletter "The Marketleap Report", which he created and wrote, reached 11,000 marketing and media professionals regularly. Keith is an accomplished speaker and has presented at Search Engine Strategies and other industry conferences.

In his time away from work, he loves being a father of two young daughters, helping create an environment that feeds their brains properly. He and his wife Wendy live in Rockford, Michigan.

Marketing Management: Global Enterprise Management Panel

Vicky Brock, Co-Founder, Highland Business Research [ permalink ]

Vicky co-founded Highland Business Research, an insight and intelligence agency. Vicky is involved in analytics and research for the public, education and tourism sectors with clients such as the UK and Scottish Governments, VisitScotland and universities across the UK. She is a Board Director of the WAA, a regular WAA Basecamp trainer and a contributor to the UBC Web Analytics Course.

Marketing Management: No Shopping Cart? No Problem - Digital Marketing Metrics in Non E-Commerce Settings

Bob Buch, VP of Business Development, Digg [ permalink ]

Bob Buch is VP of Business Development at Digg, where he is responsible for the company's strategic partnerships, publisher syndication relationships, and the new Digg Ads platform.  Bob joined Digg in 2007 and has been instrumental in driving audience development and increasing revenue for Digg by negotiating key distribution partnerships with major sites and publishers including, the New York Times, Dow Jones, Facebook, CBS and CNN.  Bob also plays a key role in influencing product direction as Digg continues to expand its relationship with publishers and advertisers.

Bob holds a B.A. in Political Science from UCLA and a J.D. from UC Hastings School of Law.

Social Media: Social Media, Measure Thyself!

Jason Burby, Director of Web Analytics/Optimization, ZAAZ [ permalink ]

Jason leads one of the worlds largest and most recognized strategic web analytics consulting firms serving fortune 2000 web clients. He is Co-Chair of the WAA Association Standards Committee, author of regular web analytics column on ClickZ for past four years and author of Actionable Web Analytics: Using Data to Make Smart Business Decisions (Wiley, 2007). Jason has spoken at the eMetrics Summit each of the past three years.

Lab B: Deep Data Diving: Actionable Data from Multiple Digital Touch Point

Scott Calise, Senior Manager of Digital Research for the Entertainment and Games, MTV Networks [ permalink ]

Scott began his professional career in analytics in 2004 at a pharmaceutical development company in North Carolina. In 2006, he made his way to New York City and the world of web analytics where he held the role of Site Metrics Manager at Martha Stewart Living Omnimedia until 2009. While at Martha Stewart, Scott worked to develop and expand the company's use of their analytical tools and data to support business goals and decisions. He also helped advise Martha on how to best use Twitter. In March 2009, Scott joined MTV Networks as a Senior Manager of Digital Research for the Entertainment and Games group which includes such sites as ComedyCentral.com, SouthparkStudios.com, TVLand.com and Atom.com. Scott is an active member of the Web Analytics Association (WAA), the Interactive Advertising Bureau (IAB), the Online Publishers Association (OPA) and can often been found talking shop at a Web Analytics Wednesday in New York City.

Social Media: Tracking Social Traffic

Barbara C. Coll, CEO, Webmama.com Inc. [ permalink ]

Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her knowledge extends to how search engines use and display fresh content; blogs, RSS, and video and she has strong beliefs on why her clients need to get involved in these marketing tactics. She founded WebMama.com in 1996 and along with the WebMama Team has been highly successfully in helping brand-name clients achieve their goals of driving high quality visitors to their websites.

Barbara has been involved with product and program marketing in Silicon Valley for 19 years, including marketing positions with Sun Microsystems and other leading edge startups.

Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

Lab C: Search Analytics: Serious Search Panel-Graduate Level

Nan Dawkins, Founder and CEO, Serengeti Communications [ permalink ]

Social Media: eMetrics Case Studies or Doctor, Heal Thyself

June Dershewitz, Semphonic [ permalink ]

Web Analytics Fundamentals: Web Analytics Career Management Strategies

René Dechamps Otamendi, CEO, NextStage Analytics [ permalink ]

René Dechamps Otamendi is CEO of NextStage Analytics, a company specialized in creating, developing and commercializing products emanating from the NextStage consortium. NextStage Analytics’ mission is to bring science into the marketing field in order to assure accountability, making it a less obscure art by defining which 50% of the marketing spends are rendering true return on investment. NextStage’s patented technology is based upon over 120 disciplines ranging from Neuroscience to Anthropology, Linguistics & Mathematics. NextStage Analytics’ tools provide a unique qualitative perspective upon collected web data through reports and suggestions.

In 2008, prior to joining the NextStage, Dechamps Otamendi successfully sold his first company, OX2, to the international full-service Interactive Agency LBi/IconNicholson (LBi Group). OX2, an Interactive Agency specialized in Web Analytics services, was founded in 2003 and it’s level of expertise was recognized internationally by research firms such as Forrester. OX2 was considered by the industry as one of the European leaders in the field of Web Analytics, Web Performance and Online Optimization, successfully linking content management, emailing and CRM tools to data gathered through the online channel. OX2 has now been integrated into Europe's #1 Independent Interactive Agencies' Group, LBi.

Dechamps Otamendi holds the Globalization Chair of the Web Analytics Association taking leadership upon it’s expansion and international representation, assuring the global approach of the association.

Addicted to the Internet since he got his first home Internet connection back in 1995, René has a real passion for the Internet Industry and has worked for the “agency side” since 2001. Besides his initial education in political sciences, his international background and language skills allows him to bring to the table a true globalized perspective.

He has also been a member of the advisory council of the eMetrics Marketing Optimization summits for the past 3 years.

Social Media: eMetrics Case Studies or Doctor, Heal Thyself

Greg Dowling, Vice President of Mobile Strategy & Measurement, Semphonic [ permalink ]

An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg heads Semphonic’s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization and responsible for the analysis of all consumer data within the organization’s Music, Media, Messaging, Games, and Social Location domains. He was also Vice President of Strategy & Analysis for Digitas, where he led web analytics efforts for clients including Delta, Kraft, Heineken, and Time Warner Cable. Greg has also worked for Jupiter Research as a senior analyst focused on the best practices for Web site operations including web site analytics, site search, content management and usability. Prior to JupiterResearch, Greg was Senior Manager of Strategic Web Analysis for Scholastic Inc., Director of Web Design & Production for Cendant Marketing Group, and Regional Operations Manager for an online database service distributing digital maps and data to the environmental consulting industry. Greg began his career as a professional Geologist supporting clients such as Mobil, Shell, and Exxon.

Marketing Management: Going Mobile

Bryan Eisenberg, Professional Speaker, Best Selling Author, Online Marketing Authority [ permalink ]

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing". Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.).

Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers.

Keynote: Measuring Online Success: Top Down and Bottom Up

Sue Feldman, Web Analytics Program Manager, National Cancer Institute [ permalink ]

As the Web Analytics Program Manager at the National Cancer Institute (NCI), Sue has been instrumental in NCI's evidence-based, data-driven & customer centric approach to Web development and has served as the principal advisor to the Office of Communications & Education on matters relating to web metrics and evaluation, including customer satisfaction surveys and user experience.

Sue has focused on strategies for communicating cancer information and effectively delivering this information to patients, health professionals, scientist researchers and the public throughout the world in the most useful and usable way possible. She implemented the NCI Web Analytics Program to better understand user needs for health information and user motivations for seeking and using such information, and to respond more quickly and effectively to customers' changing demands, impacted by the ever-evolving web environment.

Marketing Management: No Shopping Cart? No Problem - Digital Marketing Metrics in Non E-Commerce Settings

John C. Fernandez, Senior Manager, Online Marketing, IntraLinks [ permalink ]

Social Media: How Social Media Created all this Delicious Data

Guy Fish, Purina/Nestle [ permalink ]

Keynote: Social Media Metrics Panel

Larry Freed, President and CEO, ForeSee Results [ permalink ]

Larry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor's Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.

Social Media: eMetrics Case Studies or Doctor, Heal Thyself

Adam Greco, Director of Web Analytics, Salesforce.com [ permalink ]

Adam manages all aspects of web analytics for various Salesforce.com websites.  Previously, Adam was one of the leaders of the Omniture Consulting team and author of the popular Inside Omniture SiteCatalyst blog.

Business to Business: Integrating Web Analytics and CRM

Mike Grehan, VP, Global Content Director, Incisive Media [ permalink ]

Mike is VP, Global Content Director with Incisive Media, publisher of Search Engine Watch, ClickZ and producer of the Search Engine Strategies international conference series. Mike previously worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is author of numerous books and white papers on the subject. He is also chair of the Search Engine Strategies Global Advisory Board and is currently in the process of writing his third book on search marketing, due in spring 2010.

Lab C: Search Analytics: New Signals to Search Engines: Future-Proofing Your Search Marketing Strategy

Allison Hartsoe, VP Analytics, Semphonic [ permalink ]

Web Analytics Fundamentals: Web Analytics Career Management Strategies

Kevin Hillstrom, President, Mine That Data [ permalink ]

MineThatData is a consultancy that helps CEOs understand the complex relationship between customers, advertising, products, brands, and channels.  After spending twenty years at leading multichannel retailers (Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, Manager of Analytical Services at Lands’ End), Kevin now focuses his efforts on helping direct marketers achieve long-term profitability by forecasting sales totals by advertising channel during the next five years, using Online Marketing Simulations to understand customer behavior.  Kevin’s clients include more than three dozen billion dollar retailers, online pureplays, international brands, and catalog marketers.

Lab B: Deep Data Diving: Using Online Marketing Simulations To Optimize Long-Term Profitability

Andrew Janis, Senior Marketing Consultant, Evantage Consulting [ permalink ]

Andrew's focus is providing strategic, data-driven recommendations to clients to enhance their online presence and better integrate overall marketing efforts. Janis recently authored the white paper Making Progress: The State of Marketing Analytics in the Twin Cities.

Lab A: Web Analytics Fundamentals: Free & Cheap Tools, Establishing a Baseline and Delivering Insight

Xavier R. Jimenez, Principal, Spring Creek Group [ permalink ]

Keynote: Social Media Metrics Panel

Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google [ permalink ]

Avinash Kaushik is the author of the best selling book Web Analytics: An Hour A Day. He is also the Analytics Evangelist for Google and the co-founder of Market Motive Inc.

As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.

Avinash works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies to become data driven and customer centric organizations.

He is a frequent speaker at industry conferences in the US and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and SES, as well as at major Universities, such as Stanford, University of Virginia and University of Utah.

You’ll find Avinash’s web analytics blog, Occam’s Razor at http://www.kaushik.net/avinash

Keynote: Leveraging Bleeding Edge Analytics Goodies

Luane Kohnke, Managing Director, R/GA [ permalink ]

Social Media: Social Media Metrics Panel - Real Life Measurement

Alex Langshur, President and Cofounder, PublicInsite [ permalink ]

Alex manages PublicInsite, a web analytics / site optimization consulting firm dedicated to helping clients realize the full potential and value of their online channel. He has worked with and led web analytics and online performance measurement initiatives for clients in the public, private, non-profit and education sectors. Alex is the Treasurer of the Web Analytics Association and co-Chair of their Public Sector Committee. He has been a speaker at many conferences and teaches web analytics courses for WAA Base Camp and Web Manager University.

Marketing Management: No Shopping Cart? No Problem - Digital Marketing Metrics in Non E-Commerce Settings

Dylan Lewis, Managing Director, Intuit [ permalink ]

At his role at Intuit, Dylan, and his team, is focused on translating the actions, experiences, and attitudes of visitors into better website experiences. Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at SmartDraw.com. With an MS in Psychology, Dylan is focused on the TurboTax.com web experience.

Web Analytics Advanced: Graduate Level Testing

Daniel Lu, Slideshare [ permalink ]

Keynote: Social Media Metrics Panel
Social Media: Social Media, Measure Thyself!

Neil Mason, Director of Analytical Consulting, Foviance [ permalink ]

Neil joined Foviance as part of an acquisition of Applied Insights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance's analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance's and Applied Insights existing and future clients.

Neil is one of the world's leading analytics guru's and he has a big reputation. He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and currently serves on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

Deep Data Diving: Tell Me Something I Don't Know: Data Discovery

Joe Megibow, VP, Global Analytics and Optimization, Expedia [ permalink ]

Joe Megibow is currently the VP, Global Analytics and Optimization at Expedia, the world's leading online travel provider. Expedia.com helps millions of travelers per month easily plan and book travel. Expedia (1-800-EXPEDIA) aims to provide personalized service, the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. Expedia is an operating company of Expedia, Inc. (Nasdaq: EXPE).

In his role, Joe deploys leading edge site conversion measurement and site optimization techniques, and oversees marketing, site, and customer analytics for all Expedia.com worldwide points of sale. He joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for hotels.com. Prior to hotels.com, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles.

Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y's first ecommerce practice; and engineering positions at EDS in their Advanced Technology Group. Joe earned a bachelor's degree in electrical engineering from Cornell University and an MBA from the University of Chicago.

Keynote: Managing the Metrics at Expedia

Angel Morales, Founder, LightsOutMarketing [ permalink ]

For the past decade, Angel Morales has been architecting solutions for some of the most challenging issues facing multi-channel merchants and retailers. His unique approach of “extending tools and technologies” that many merchants already posses has resulted in consulting engagements for both retailers and vendors, facilitating a whirlwind of innovation. Angel’s efforts have resulted in solutions for preference-driven merchandising, intelligent remarketing, viable widget strategies, social shopping models, and much more. On the vendor side, he most recently led the retail practice for ExactTarget, the globe’s largest ESP. Angel lives in Indianapolis, IN where he regularly listens to John Coltrane with his wife, Kelly, and dog, Mr. Rafalski.

Web Analytics Advanced: Behavioral Driven Marketing Attribution

Mildred Munjanganja, Vice President - Marketing & General Manager, CableOrganizer.com [ permalink ]

If there are three things that Mildred Munjanganja knows best, they’d have to be Management, Web Analytics, and Public Speaking. In her current role as Vice President of Sales at CableOrganizer.com (an online electrical, networking and wire management distributor based in sunny South Florida), Mildred works web analytics into everything from strategic planning and company vision to improving organization-wide businesses processes and enhancing customer experience.

 In addition to her day-to-day duties, Mildred also provides consultation to Office SupplyGroup.com, UltimateWasher.com, ABCcook.com, BioRelief.com, and Electriduct, Inc, and serves as the Vice President of content-driven LifeOrganizers.com. Her recent speaking engagements include the VA Medical Center’s 9th Annual VISN 4 VAVS Conference in Philadelphia, and well as guest appearances on ABC and Fox News. Gifted with a flair for motivation, Mildred blogs about leadership, personal management and organization on LifeOrganizers.com, OrganizedLeader.com, and Jobing.com. Mildred holds a BA in Business from Rhodes University, South Africa.

Marketing Management: Sharing Insights Across the Organization

Jim Novo,  Drilling Down [ permalink ]

Jim is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer’s Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association.

Lab A: Web Analytics Fundamentals: Inside the WAA Certification Program

Tim O'Shaughnessy, CEO, Living Social [ permalink ]

Social Media: Social Media Metrics Panel - Real Life Measurement

Bob Page, Sr. Director, Yahoo! Analytics [ permalink ]

Bob has been active in web analytics since 1996, when he was co- founder and CTO of Accrue Software, a provider of large-scale analytics solutions and part of the "pioneer wave" of web analytics technologies. Bob now leads analytics engineering at Yahoo!, overseeing a portfolio of products that includes Yahoo! Web Analytics. Previously at Yahoo!, he led the internal Analytics Products group, including business intelligence, web analytics, experimentation, advanced metrics and analyst tools. Bob also created and led the engineering services and technical operations teams within Yahoo!'s central data group. He was the driving force behind Yahoo!'s founding corporate membership of the Web Analytics Association, and is a frequent speaker at industry events. Bob has several patents pending based on his work at Yahoo!

Marketing Management: Customer Data Ethics - Privacy, Personalization, Legislation

Katie Delahaye Paine CEO, KDPaine & Partners [ permalink ]

Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire based research consultancy that provides measurement and accountability for corporations, nonprofits and government agencies world wide. Her book, Measuring Public Relationships: the Data-Driven Communicator’s Guide to Success was published in December 2007. Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.

Paine was recently named one of PR Weeks 2008 Power Players for her advocacy of PR measurement and was also awarded the 2007 NH Woman Business Owner of the Year by the Small Business Administration.. KDPaine & Partners earned the prestigious 2008 Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations, in addition, PRNews awarded 2007 Platinum Award for Research and Measurement to her firm for the measurement program they developed for the American Society of Plastic Surgeons.

In 2006 she was named the Entrepreneurial Venture Creator Person of the Year by the University of New Hampshire and won the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review. A Cum Laude graduate of Connecticut College’s class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and a Board member of the New Hampshire Political Library. Her life is featured in Mark Albion’s book, “Making a life, making a living.”

Social Media: Reputation Management in a Social Media World

Eric T. Peterson, CEO and Principal Consultant, Web Analytics Demystified [ permalink ]

Eric has worked in web analytics since the late 1990's in a variety of roles including practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, as well as one of the most popular web analytics bloggers at www.webanalyticsdemystified.com.

Keynote: Measuring Online Success: Top Down and Bottom Up

Juan Ribero, Marketing Director, CableOrganizer.com [ permalink ]

As the Marketing Director at CableOrganizer.com, a Fort Lauderdale based electrical, network, and wire management distributor, Juan Ribero knows that nothing provides as reliable a basis for strong business decisions as Web Analytics. As he supervises the company’s public relations, e-mail campaigns, PPC advertising and content generation, Juan always puts data first when strategizing his team’s marketing efforts.

In addition to his day-to-day duties, Juan also actively contributes to the business operations of Office SupplyGroup.com, UltimateWasher.com, ABCcook.com, BioRelief.com, and Electriduct, Inc. Juan’s most recent speaking engagements include his presentation on Leveraging the Power of Search in Personalization and Merchandising at eTail Phoenix 2009, and he has made multiple appearances in Internet Retailer magazine. Juan holds a BA in East Asian Languages and Literature from the University of Florida.

Marketing Management: Sharing Insights Across the Organization

Benjamin Rudolph, Relevance Advisors [ permalink ]

Lab A: Web Analytics Fundamentals: Free & Cheap Tools, Establishing a Baseline and Delivering Insight

Russ Rueden, Kohler Company [ permalink ]

At the Kohler Company, Russ Rueden not only integrates survey research with web behavioral data, but has made this integration a cornerstone of their approach to analytics and reporting.

Web Analytics Advanced: Behavioral Analysis and Use Case Analysis in Usability Studies

Peter Sanborn, Group Web Analytics Manager, Microsoft [ permalink ]

Business to Business: Virtual Monetization: Hard Currency or Funny Money?

Lizzie Schreier, Senior Internet Marketing Manager, Allstate Insurance [ permalink ]

Lizzie is responsible for the strategic direction of the consumer facing web properties and online engagement including web content management, SEO, social media and Multi-Variate testing in Allstate's Direct Marketing group.  A creative problem solver and passionate thinker, Lizzie has over 11 years experience in the digital space across various industries including: Insurance, Financial, Healthcare, Retail, Hospitality and Telecommunications. Prior to joining Allstate, Lizzie managed the marketing communications and product development group at CareerBuilder.com.  Lizzie's first taste of the digital world came at her years at InterCall where she designed and implemented the company's first web conferencing platform.

Keynote: Business Optimization-A Study in Change Management

Patricia Seybold, Founder and CEO, Customers.com [ permalink ]

Marketing Management: Making the Most of Marketing Dashboards

Andrew Spoeth, Director of Marketing, Enquiro Search Solutions, Inc. [ permalink ]

Andrew leads the marketing strategy for Enquiro, a search marketing agency specializing in b2b marketing, SEO, PPC, usability and marketing research. Enquiro has a client roster comprised of some of the world’s top online brands and its eye tracking research has helped shape the way marketers and search engines work today.

Search Analytics: Wheat and Chaff of Search Analytics

Erica St. Angel, Vice President of Marketing, Sonic Foundry [ permalink ]

Erica oversees branding, lead gen, PR/AR and social media programs to earn mindshare and drive company growth for Sonic Foundry, the leading provider of webcasting and lecture capture. Her background blends 15 years of corporate, public information and political campaigns, with emphasis on measuring outcomes and building community.

Business to Business: Small Team? Measure Big: How Lead Gen and Social Media Boost Marketing’s Influence on Sales

Joseph Stanhope, Senior Analyst, Forrester [ permalink ]

Joseph is an analyst at Forrester Research, serving Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences. Prior to joining Forrester Research, Joseph was the vice president of Platform Strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet.

Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management. Joseph Serves on the Advisory Board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Web Analytics Association. He graduated with honors from the University of Illinois at Urbana-Champaign with a B.S. in business administration, majoring in marketing.

Marketing Management: Making the Most of Marketing Dashboards

Kimberly Stegner, Team Lead, Global ibm.com, Web Analytics [ permalink ]

Kimberly leads a global team of IBM Web Analysts and manages a service that supports IBM’s internal organizations. Her team measures and analyzes the affects of changes made to ibm.com through key activities, projects and initiatives. The team’s goal is to advise clients on ways to improve the value and relative success of their efforts, and to enable them to make more informed business decisions. Under her leadership, the team and the service have seen considerable success and growth.

With a passion for the Web and an understanding of supporting technologies, Kimberly joined the ibm.com organization in 2004 as the Program Manager for a fledgling Web customer satisfaction program. In this role, she led the effort to determine appropriate methodologies and implementation plans for 2 strategic surveys, and created a management system to drive changes to the Web experience based on customer feedback.

Kimberly received her 1st Patent award in 2007. She graduated with Honors from Niagara University with a Bachelor of Arts degree in Foreign Language.

Marketing Management: Global Enterprise Management Panel

Jim Sterne, Founder, eMetrics Marketing Optimization Summit and President, Target Marketing [ permalink ]

Jim is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, he focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." He is the Founding President and current Chairman of the Web Analytics Association and is very pleased you could make it to the eMetrics Marketing Optimization Summit.

Keynote: Social Media-Time to Rethink Your Marketing Metrics

Jason Ten-Pow, President, Research Operations, OnResearch, Inc. [ permalink ]

Lab A: Web Analytics Fundamentals: Free & Cheap Tools, Establishing a Baseline and Delivering Insight

John Mark Troyer, Senior Social Media Strategist, VMware [ permalink ]

John Mark Troyer is a Senior Social Media Strategist for VMware. He works on strategy and implementation for VMware's social media, blogging, advocacy, and community programs. Prior to VMware, John Mark was co-founder and CEO of Neomar, a venture-backed enterprise wireless software company. John Mark received a Ph.D. in Phamaceutical Chemistry from the University of California, San Francisco.

Lab C: Search Analytics: Serious Search Panel - Graduate Level

Caleb Whitmore, Principal Consultant & CEO, Analytics Pros [ permalink ]

Caleb has been a fixture in the online marketing, web analytics and search engine optimization field for a decade, providing tailored, actionable solutions to clients in many verticals including consumer retail and services, performing arts, entertainment, health care, business-to-business, higher education and real estate. He has founded multiple companies in addition to building the in-house Search & Analytics team at POP, a global interactive agency. As a leading Google Analytics Authorized Consultant, Caleb is sought after for numerous training engagements nationwide, and is regularly called to solve the industry's most perplexing challenges by architecting innovative custom analytics implementations. His consulting company, Analytics Pros, provides individuals, agencies, development firms and enterprise clients with best-in-class web analytics strategy, implementation and analysis, as well as comprehensive training opportunities and resources. Caleb lives in Seattle's Ballard neighborhood with his wife and 1-year-old daughter.

Social Media: eMetrics Case Studies or Doctor, Heal Thyself

Breanna Wigle, eCRM Marketing Manager, Military Advantage [ permalink ]

Breanna Wigle's work at Military Advantage focuses on internal metrics, audience segmentation, marketing optimization and customer satisfaction mining. She's been instrumental in linking database information and web analytics to financial performance, pushing to understand the relationship between lifetime customer value and company success.

Social Media: Social Media Metrics Panel - Real Life Measurement

Ed Wu, Senior Marketing Analyst, Dell [ permalink ]

Ed is currently senior marketing analyst at Dell. He is responsible for driving strategic analytics initiatives, evangelizing, championing web analytics and sharing best practice across Dell's global consumer online business. His prior experience includes marketing strategy, business intelligence, competitive pricing, strategic consulting and sales management.

Marketing Management: Global Enterprise Management Panel

Expo Hall Hours

May 4th 10:30am – 7:30pm
May 5th 10:30am – 3:30pm

is co-located with eMetrics

Lifetime

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Newcomers Pavillion