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Landing Page Testing Crash Course

San Jose

Friday, May 7

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs.

This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.

All participants will receive an autographed copy of Tim Ash's bestselling book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.

Short lecture segments will alternate with practical hands-on work. Participants will complete structured exercises to apply each module to their situation. Participant landing pages will be reviewed and critiqued live.

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Who should attend?

This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic.

• CMOs
• Marketing directors
• SEM/SEO campaign managers
• Online media buyers
• Webmasters & web designers

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Benefits/What will I Learn?

• How to define mission-critical parts of your website
• Segmenting your online audience
• Defining and measuring the appropriate conversion action
• Modeling the financial benefit of landing page testing
• Understanding the psychology of your audience
• How to select the proper traffic sources for your test
• Critical steps in the visitor's decision process
• Uncovering problems with your landing page
• Deciding what page elements to test
• Picking the right testing method
• Properly analyzing your test results
• Avoiding common testing pitfalls
• Gathering the required team and resources
• Setting up and running your test

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Schedule:

Room: TBA
Workshop starts at 9.00am
Morning Coffee Break at 10.30am
Lunch provided at 12.30
Afternoon Coffee Break at 2.30pm
End of the Workshop: 4.30pm

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Workshop Instructor

Tim Ash, President & CEO, SiteTuners.com

Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and 2nd-generation software tools to improve conversion rates. SiteTuners’ unique AttentionWizard.com visual attention simulation software tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues.

He is a highly-regarded speaker at Internet marketing conferences. Tim is a contributing columnist to several industry publications. He is the author of the bestselling book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (John Wiley & Sons Press, 2008) LandingPageOptimizationBook.com.