Schedule at a Glance:
eMetrics Marketing Optimization Summit
Sessions, Meetings and Workshops

Stockholm Sweden, 12-13 October 2009

8:00 - 9:00	Registration & Continental Breakfast Exhibition Hall
9:00 - 10:00	Keynote - Jim Sterne Room: Congress Hall A
10:00 - 10:30	Coffee Break Exhibition Hall
10:30 - 11:15	From Local to Global Sales - OR - Why an Online Sales Strategy Can Only Be Good for 6 Months Andreas Pettersson, Scandinavian Airlines System Room: Congress Hall A
11:15 - 12:15	Web Analytics Roundtable Oliver Schiffers, Sapient Benjamin Marc Saarde, Creuna Lars Johansson, International Internet Marketing Association Aurélie Pols, Web Analytics Demystified Petri Mertanen, Naviatech Solutions Oy Room: Congress Hall A
12:15 - 13:45	Lunch Break
	Delegates may choose to attend either session at this time:
Panels	Panel 1 - Case Studies Room: Congress Hall A	Panel 2 - eMetrics Labs Room 202
13:45 - 14:30	Improving Traffic Quality - Not Volume: Case Study Telia Anders Bach Waagstein, Telia Broadband Steen Rasmussen, IIH Nordic	Landing Page Optimisation Lab Lars Johansson, International Internet Marketing Association
14:30 - 15:15	eMetrics Testing Clinic Eric T. Peterson, Web Analytics Demystified
15:15 - 15:45	Coffee Break Exhibition Hall
15:45 - 16:30	From Acquisition and Conversion to Strategic Decision Making Lasse Leponiemi, Opiskelupaikka Petri Mertanen, Naviatech Solutions Oy	Show me the Money: Monetization of Online Activities Aurélie Pols, Web Analytics Demystified
16:30 - 17:30	Vendor Roundtable Room: Congress Hall A
17:30 - 19:00	Networking Reception Exhibition Hall

8:00 - 9:00	Registration & Continental Breakfast Exhibition Hall
9:00 - 10:00	Keynote Competing on Web Analytics Eric Peterson, Web Analytics Demystified Room: Congress Hall A
10:00 - 10:30	Coffee Break Exhibition Hall
10.30 - 11.15	Using Emetrics to Define and Customize the Right Ecommerce Platform Per Strid, InkClub Room: Congress Hall A
11:15 - 12:15	Discussion Room: Congress Hall A
12:15 - 13:45	Lunch Break
13:45 - 14:30	Case Study Online Marketing in an extremely competitive environment: Accountability is Key Lasse Rubin Skov, Canal Digital Web Room: Congress Hall A
14:30 - 15:00	Coffee Break Exhibition Hall
15:00 - 15:45	How to Combine Social Media and E-Marketing to Increase Revenue? Jesper Åström, jesperastrom.com Room: Congress Hall A
15:45 - 16:30	Case Study Developing a Cult Of Analytics Steve Jackson, Kwantic Room: Congress Hall A
16:30 - 16:45	Conclusion Room: Congress Hall A
16:45	End of Conference

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