Schedule at a Glance:
eMetrics Marketing Optimization Summit
Sessions, Meetings and Workshops
Stockholm Sweden, 12-13 October 2009
Schedule at a Glance | Full Agenda
Monday, 12th October • Summit Sessions Day 1
| 8:00 - 9:00 | Registration & Continental Breakfast Exhibition Hall |
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|---|---|---|
| 9:00 - 10:00 | Keynote - Jim Sterne Room: Congress Hall A |
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| 10:00 - 10:30 | Coffee Break Exhibition Hall | |
| 10:30 - 11:15 |
From Local to Global Sales - OR - Why an Online Sales Strategy Can Only Be Good for 6 Months Andreas Pettersson, Scandinavian Airlines System Room: Congress Hall A |
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| 11:15 - 12:15 |
Web Analytics Roundtable Oliver Schiffers, Sapient Benjamin Marc Saarde, Creuna Lars Johansson, International Internet Marketing Association Aurélie Pols, Web Analytics Demystified Petri Mertanen, Naviatech Solutions Oy Room: Congress Hall A |
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| 12:15 - 13:45 | Lunch Break | |
| Delegates may choose to attend either session at this time: | ||
| Panels | Panel 1 - Case Studies Room: Congress Hall A |
Panel 2 - eMetrics Labs Room 202 |
| 13:45 - 14:30 |
Improving Traffic Quality - Not Volume: Case Study Telia Anders Bach Waagstein, Telia Broadband Steen Rasmussen, IIH Nordic |
Landing Page Optimisation Lab Lars Johansson, International Internet Marketing Association |
| 14:30 - 15:15 | eMetrics Testing Clinic Eric T. Peterson, Web Analytics Demystified |
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| 15:15 - 15:45 | Coffee Break Exhibition Hall |
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| 15:45 - 16:30 | From Acquisition and Conversion to Strategic Decision Making Lasse Leponiemi, Opiskelupaikka Petri Mertanen, Naviatech Solutions Oy |
Show me the Money: Monetization of Online Activities Aurélie Pols, Web Analytics Demystified |
| 16:30 - 17:30 | Vendor Roundtable Room: Congress Hall A |
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| 17:30 - 19:00 | Networking Reception Exhibition Hall |
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Tuesday, 13th October • Summit Sessions Day 2
| 8:00 - 9:00 | Registration & Continental Breakfast Exhibition Hall |
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|---|---|---|
| 9:00 - 10:00 | Keynote Competing on Web Analytics Eric Peterson, Web Analytics Demystified Room: Congress Hall A |
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| 10:00 - 10:30 | Coffee Break Exhibition Hall |
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| 10.30 - 11.15 | Using Emetrics to Define and Customize the Right Ecommerce Platform Per Strid, InkClub Room: Congress Hall A |
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| 11:15 - 12:15 | Discussion Room: Congress Hall A |
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| 12:15 - 13:45 | Lunch Break | |
| 13:45 - 14:30 |
Case Study Online Marketing in an extremely competitive environment: Accountability is Key Lasse Rubin Skov, Canal Digital Web Room: Congress Hall A |
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| 14:30 - 15:00 | Coffee Break Exhibition Hall |
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| 15:00 - 15:45 | How to Combine Social Media and E-Marketing to Increase Revenue? Jesper Åström, jesperastrom.com Room: Congress Hall A |
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| 15:45 - 16:30 | Case Study Developing a Cult Of Analytics Steve Jackson, Kwantic Room: Congress Hall A |
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| 16:30 - 16:45 | Conclusion Room: Congress Hall A |
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| 16:45 | End of Conference |
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