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Mar 18-21, 2013
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April 14-18, 2013
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June 10-13, 2013
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Sept 29-Oct 3, 2013
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Oct 14-15, 2013
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Oct 23-24, 2013
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Nov 4.-5, 2013

Schedule at a Glance:
eMetrics Marketing Optimization Summit
Sessions, Meetings and Workshops

Stockholm Sweden, 12-13 October 2009

Schedule at a Glance | Full Agenda

Monday, 12th October • Summit Sessions Day 1

8:00 - 9:00 Registration & Continental Breakfast
Exhibition Hall
9:00 - 10:00 Keynote - Jim Sterne
Room: Congress Hall A
10:00 - 10:30 Coffee Break
Exhibition Hall
10:30 - 11:15 From Local to Global Sales - OR - Why an Online Sales Strategy Can Only Be Good for 6 Months
Andreas Pettersson, Scandinavian Airlines System
Room: Congress Hall A
11:15 - 12:15 Web Analytics Roundtable
Oliver Schiffers, Sapient
Benjamin Marc Saarde, Creuna
Lars Johansson, International Internet Marketing Association
Aurélie Pols, Web Analytics Demystified
Petri Mertanen, Naviatech Solutions Oy
Room: Congress Hall A
12:15 - 13:45 Lunch Break
  Delegates may choose to attend either session at this time:
Panels Panel 1 - Case Studies
Room: Congress Hall A
Panel 2 - eMetrics Labs
Room 202
13:45 - 14:30 Improving Traffic Quality - Not Volume: Case Study Telia
Anders Bach Waagstein, Telia Broadband
Steen Rasmussen, IIH Nordic
Landing Page Optimisation Lab
Lars Johansson, International Internet Marketing Association
14:30 - 15:15 eMetrics Testing Clinic
Eric T. Peterson, Web Analytics Demystified
15:15 - 15:45 Coffee Break
Exhibition Hall
15:45 - 16:30 From Acquisition and Conversion to Strategic Decision Making
Lasse Leponiemi, Opiskelupaikka
Petri Mertanen, Naviatech Solutions Oy
Show me the Money: Monetization of Online Activities
Aurélie Pols, Web Analytics Demystified
16:30 - 17:30 Vendor Roundtable
Room: Congress Hall A
17:30 - 19:00 Networking Reception
Exhibition Hall

Tuesday, 13th October • Summit Sessions Day 2

8:00 - 9:00 Registration & Continental Breakfast
Exhibition Hall
9:00 - 10:00 Keynote
Competing on Web Analytics
Eric Peterson, Web Analytics Demystified
Room: Congress Hall A
10:00 - 10:30 Coffee Break
Exhibition Hall
10.30 - 11.15 Using Emetrics to Define and Customize the Right Ecommerce Platform
Per Strid, InkClub
Room: Congress Hall A
11:15 - 12:15 Discussion
Room: Congress Hall A
12:15 - 13:45 Lunch Break
13:45 - 14:30 Case Study
Online Marketing in an extremely competitive environment: Accountability is Key
Lasse Rubin Skov, Canal Digital Web
Room: Congress Hall A
14:30 - 15:00 Coffee Break
Exhibition Hall
15:00 - 15:45 How to Combine Social Media and E-Marketing to Increase Revenue?
Jesper Åström, jesperastrom.com
Room: Congress Hall A
15:45 - 16:30 Case Study
Developing a Cult Of Analytics
Steve Jackson, Kwantic
Room: Congress Hall A
16:30 - 16:45 Conclusion
Room: Congress Hall A
16:45 End of Conference