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Monday March 30 • WAA Regional Meeting and Reception

4:30 - 5:00	REGISTRATION - Foyer & Grand Ballroom Salon C/D
5:00 - 5:15	Welcome and Overview Jim Sterne, eMetrics and WAA Chairman Andrea Hadley, eMetrics Conference Director and WAA Director of Education Alex Langshur, eMetrics co-Chair and WAA Treasurer
5:15 - 5:45	Dr. Pat Pellegrini, VP Research for International Operations, comScore
5:45 - 6:30	Panel Discussion: Online Audience Measurement: Painting a Complete Picture Moderated by Jim Sterne: Dr Pat Pellegrini, comScore Paul Gignac, IAB Canada Maura Hanley, Mediacom Canada Vivian Ip, Canoe.ca Claude Galipeau, Rogers
6:20 - 6:30	Closing Remarks
6:30 - 7:30	WAA Networking Reception EXHIBIT HALL (OPEN 5:00 TO 7:30 PM) Trinity Ballroom - sponsored by comscore

Tuesday March 31 • Summit Sessions

7:30 - 8:30	REGISTRATION AND BREAKFAST - Foyer
8:30 - 9:15	Keynote — General Session: Jim Sterne, Summit co-Chair and Founder Cross Channel Measurement & Attribution – Email, for Example Grand Ballroom Salon C/D
9:15 - 9:50	ForeSee Results Sponsor Presentation: Accelerated Darwinism Online and the Evolution of Web Metrics Description Presented by Larry Freed, ForeSee Results Grand Ballroom Salon C/D
9:50 - 10:40	Keynote — General Session: Eric Pierni, Kijiji, an eBay Company Listening to the Customer in Chief Grand Ballroom Salon C/D
10:40–11:05	BREAK / EXHIBITS OPEN (OPEN 8:00 AM TO 7:30 PM) Trinity Ballroom
TRACKS	CONTENT RICH: WHERE PUBLISHERS MEET MARKETERS [CR] Grand Ballroom Salon C/D Track Moderator — Mike Sukmanowski	COMMUNICATIONS, PUBLIC SERVICE AND MISSION DRIVEN [CPMD] York A/B Track Moderator — Alex Langshur
11:05 - 11:55	[CR-1] Panel: What Marketers Measure vs What Publishers Report: Value Perspectives on Page Views, Engagement & Conversion Moderated by Mike Sukmanowski, Rogers Digital Media: Mike O’Sullivan, Microsoft Canada Mark Dykeman, CBC Chris Williams, Managing Director, Media Contacts Canada	[CPMD-1] Jump Starting your Online Analytics Implementation: A Four-part Series: Part I: Defining Success Measures and KPI Alex Langshur, PublicInsite Part 2: ACTION is where the Action is: Optimizing your Optimization Culture David Darmanin, Uniblue
11:55 - 12:45	[CR-2] Using Web Analytics to Drive Better Organizational Performance Tom Smith, TechWeb	[CPMD-2] Jump Starting your Online Analytics Implementation Four-part Series: Part 3: Establishing your Web Analytics Maturity Stephane Hamel, Immeria.net Part 4: Case Study: USHMM Answers the How, What & Why of Analytics Christine Sonnabend, Project Manager IT, United States Holocaust Memorial Museum
12:45 - 1:55	NETWORKING LUNCH / EXHIBIT HALL (OPEN 8:00 AM TO 7:30 PM) Trinity Ballroom
1:55 - 2:45	KEYNOTE - General Session: Alain Tremblay, Bell Canada Integrating Voice of the Customer and Web Analytics to increase ROI Grand Ballroom Salon C/D
2:45 - 2:55	3x3 Sponsor Pitch: Grand Ballroom Salon C/D AT Internet Unilytics UBC/UCI
2:55 - 3:45	[CR-3] Effective Dashboards: Sticky Numbers that Speak. Simon Rivard, Quebecor/Canoe.ca Grand Ballroom Salon C/D	[CPMD-3] Immunize Me: Incorporating Social Media into a Public Health Campaign Ian Roe, BC Centre for Disease Control York A/B
3:45 - 4:15	BREAK / EXHIBIT HALL (OPEN 8:00 AM TO 7:30 PM) Trinity Ballroom
4:15 - 5:05	[CR-4] Panel: Dressing the Social Media Octopus: Measuring Awareness to Action: Moderated by Douglas Walker, Social Media Group David Jones, Hill & Knowlton Dré Labre, Tribal DDB Toronto David Alston, Radian6 Grand Ballroom Salon C/D	[CPMD-4] Understanding Visitor Behaviour when your Visitors aren’t Shoppers: Vicky Brock, Highland Business Research and WAA Director York A/B
5:05 - 5:55	[CR-5] Ad Operations and Analytics: Best Practices for Publishers. Rob Beeler, AdMonsters.org Grand Ballroom Salon C/D	Moderated Round Table Discussion Groups - Meet up in Salon A (see table top Discussion Group signs): 10 Topics to Choose from. Limited to 10 attendees per group. Moderated by industry leaders. Sign up required in advance: Getting Buy-in and creating an Online Analytics Culture Candid Talk on Selecting your Web Intelligence Tools Campaign Analytics: Real Talk on Campaign Tracking and bringing it all together Data Integration - What's really going on? What about Multivariate Testing? Getting the Porsche out of the Garage Web Analytics: Real Costs, Time and Resource Requirements What is Visitor Engagement Measurement? Career Advancement in Online Marketing Analytics Measuring Success without Sales How Trustworthy is your Data or Data Quality from Web Analytics Tools York A/B
6:00 - 7:30	eMETRICS PRESENTS WEB ANALYTICS WEDNESDAY ON TUESDAY RECEPTION TRINITY BALLROOM

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Wednesday April 1 • Summit Sessions

7:30 - 8:30	BREAKFAST GRAND BALLROOM SALON C/D FOYER
8:30 - 9:20	Keynote - General Session: Shankar Mishra, Travelocity Global Beyond Metrics & Dashboards: Developing an Enterprise Web Analytics Strategy Grand Ballroom Salon C/D
9:20 - 9:50	Omniture Sponsor Presentation: Grand Ballroom Salon C/D Optimizing Social Media, Mobile, Video and Multi-channel Data to Engage Customers wtih Aseem Chandra, SVP Product Marketing
TRACKS ROOMS	Online Marketing Analytics: Advanced Series [OMA-ADV] Grand Ballroom Salon C/D Track Moderator — Jim Sterne Sponsored by	Online Marketing Analytics: Campaigns, Promos & Ecomm [OMA-CPE] Grand Ballroom Salon A Track Moderator — Marco Bailetti	Online Marketing Analytics: Analytics on the Edge [OMA–AE] York A/B Track Moderator — Patrick Glinski
9:50 - 10:40	[OMA-ADV1] Capturing Customer Loyalty   Aeroplan: An Advanced Email Metrics Case Study David Klein, VP Marketing Planning & Program Development, Aeroplan Grand Ballroom Salon C/D	[OMA-CPE1] Optimizing the Purchase Process: Online Purchasing Systems, Booking Engines and Shopping Carts John Quarto-vonTivadar, FutureNow Inc. Grand Ballroom Salon A	[OMA-AE1] Analytics in the Physical World Ross McKegney, CTO, Fadow York A/B
10:40–11:05	BREAK / EXHIBITS (OPEN 8:00 AM TO 5:00 PM)) Trinity Ballroom
11:05 - 11:55	[OMA-ADV2] Leading Example of A/B and Multivariate Testing (MVT): Overstock Case Study Seth Moore, Overstock Grand Ballroom Salon C/D	[OMA-CPE2] eMetrics Marketing Lab: Personalized Content Targeting in Email and Beyond Angel Morales, Vice President, eMetrics.org Grand Ballroom Salon A	[OMA-AE2] Twitter, Micro Conversations and their Macro Impact Mitch Joel, Twist Image York A/B
11:55 - 12:45	[OMA-AE3] Society for New Communications Research — Early Insights 2009 Katie Paine, CEO, KDPaine & Partners Grand Ballroom Salon C/D	[OMA-CPE3] Panel Presentations Using Video for Lead Generation, Influence and Conversion Barbara Coll, Webmama Warren Raisch, Digitaria Grand Ballroom Salon A
12:45 - 1:45	NETWORKING LUNCH / EXHIBIT HALL (OPEN 8:00 AM TO 5:00 PM) Trinity Ballroom
1:45 - 2:35	Keynote — General Session: Simon Rodrigue, Sears Canada Analytics in the Retail World: It is more than just numbers and reports Grand Ballroom Salon C/D
2:35 - 2:45	3X3 Sponsor Presentation: Grand Ballroom Salon C/D iPerceptions PublicInsite Web Analytics Association
2:45 - 3:35	[OMA-ADV4] The ROI of Customer Satisfaction – Royal Canadian Mint Robb Collins, Manager eCommerce, Marketing & Communications, Royal Canadian Mint Grand Ballroom Salon C/D	[OMA-CPE4] Advanced Paid Search Optimization and Analytics Manoj Jasra, Shaw Communications Alan K’necht, K’nechtology Inc Grand Ballroom Salon A	[OMA-AE4] Panel: Mobile Marketing Metrics Moderated by Patrick Glinski: Warren Raisch, Digitaria Dominique-Sebastien Forest, GM Mobile and e-Comm, Quebecor Media Interactive Gaurav Jain, Vice President and co-founder Polar Mobile York A/B
3:35 - 4:00	BREAK / EXHIBIT HALL (OPEN 8:00 AM TO 5:00 PM) Trinity Ballroom
4:00 - 4:45	General Session - Panel: Panel: From Web Analytics to Online Intelligence Moderated by Jim Sterne: Jim Novo, Drilling Down Project Dennis Varganyi, AT Internet (Xiti) Jacques Warren, WAO Marketing Shankar Mishra, Travelocity
4:45 - 5:00	Closing Remarks Jim Sterne, Alex Langshur and Andrea Hadley

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