eMetrics Marketing Optimization Summit
Tracks

Toronto Ontario, March 29th to April 1st, 2009

About the Tracks

Tuesday, 31 March - Grand Ballroom Salon C/D

Content Rich: Where Online Publishers, Advertisers & Marketers Meet on Measures [CR]

Track Moderator: Mike Sukmanowsky, Rogers Digital Media

Whether you are online media publishing news, information and entertainment or an educational institution, government organization or non-profit, website optimization is challenging when managing a site with massive amounts of content. Stake holders are many, goals are diverse and defining KPI and measuring value can be a political maze. This track helps managers of large websites improve their understanding of what’s important to measure and why; how to use web analytics to drive better organizational performance; gain insight into effective dashboards; and how to gain value from social media. And for publishers where advertising is critical to your business model, reinforce your understanding of ad operations and analytics best practices.

Tuesday, 31 March - York A/B

Communications, Public Service and Mission Driven Metrics – Optimization When a Sales is Not a Primary Success Metric [CPMD]

Track Moderator: Alex Langshur, Summit co-Chair and President PublicInsite

The online analytics behind marketing and communications is a powerful process that helps us understand whether our website is providing value to our customers, members, donors and community. The Web allows us all to not only research products and services, but also to gather information, plan, learn and organize – all of which are activities that are much more complex to measure than a purchase. In this track you will learn about the softer but more complex measures critical to creating awareness, influencing opinion, sharing knowledge, and delivering a public service. Learn how to jump start your online analytics implementation, integrate social media into a mission driven campaign and gain insight from visitor behaviour when your visitors are not shoppers.

Wednesday, 1 April - Grand Ballroom Salon C/D

Online Marketing Analytics Advanced Series [OMA-ADV] - sponsored by ForeSee Results

Track Moderator: Jim Sterne, eMetrics Marketing Optimization Summit Founder

Top marketing executives from national and global brands take us to the next level of online marketing analytics by delivering case studies and sharing hands on experience of advanced programs intended to capture customer loyalty, uncover intent and improve retention. Through A/B and Multivariate testing to data integration that provides a 360 degree view of the customer, these leading companies are winning by breaking new ground, find out how.

Wednesday, 1 April – Salon A

Online Marketing Analytics: Campaigns, Promotions & Ecommerce [OMA-CPE]

Track Moderator: Marco Bailetti, Momentum

Campaign measurement has moved well beyond traffic driving banner ads and pay-per-click campaigns that drive traffic to much more diverse programs with specific marketing, communications and/or business goals. From advanced paid search optimization to the measurement and analysis of video email, advertising and distribution, targeting and media options are vast, management complex and the tool set diverse. When combined with the opportunities for onsite testing and the move away from averages to deeper analysis by segment, the need for improving results through optimization has never been more important. This track features a top notch lineup of online marketing analytics experts with case studies and lessons learned from the trenches.

Wednesday, 1 April – York A/B

Analytics on the Edge [OMA-AE]

Track Moderator: Patrick Glinski, Idea Couture

Web analytics is an industry founded by technology innovators and thought leaders. This track sheds light on the latest advancements in measurement and analytics of new technologies for communication, marketing and community.

About the Pre and Post Summit Workshops & Training:

Web Analytics Association Base Camp Workshops
- Introduction to Web Analytics – Mar 29th, 2009
  - ½ day workshop 1:00 to 4:30pm
- Web Analytics for Site Optimization – Mar 30th, 2009
  - Full day workshop 9:00am to 4:30pm
Google Analytics Conversion Workshop March 30th, 2009
- Putting Google Analytics to Work
  - Full day workshop 9:00am to 4:30pm
Predictive Analytics – April 2 & 3rd, 2009
- Predictive analytics made useful, practical and valuable
  - Day 1: 9:00am to 5:00pm
  - Day 2: 9:00am to 4:00pm

Socializing, Community & Networking:

WAA Regional Meeting and Panel Discussion Mar 30th – 5:00 to 6:30pm
WAA Networking Reception Mar 30th – 6:30 to 7:30pm
eMetrics Networking Reception Mar 31st – 6:00 to 7:30pm

Exhibit Hall Hours:

Monday March 30th, 2009 Exhibit Hall Open 4:30pm to 7:30pm
Tuesday March 31st, 2009 Exhibit Hall Open 8:00am – 7:30pm
Wednesday April 1st, 2009 Exhibit Hall Open 8:00am – 5:00pm
Exhibitor Tear down April 1st, 2009 5:00pm - 8:00pm