Landing Page and Conversion Optimization
April 7th, 2010 – Toronto

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.

Tim Ash is a highly-regarded speaker at Internet marketing conferences throughout North America. Tim is a contributing columnist to several industry publications. He is the author of the bestselling book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (John Wiley & Sons Press, 2008). A copy of Tim’s book is included with registration.

Date:	April 7, 2010
Instructor:	Tim Ash, president and CEO, SiteTuners.com and author of Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions
Workshop Schedule:	1:30 to 5:00 pm
Venue:	Delta Chelsea Hotel, 33 Gerrard St, Toronto, Ontario
Single Day Price:	Regular Price: $395
Promotions and Discounts:	Team discount: Each additional team member receives $50 off. WAA members receive 15% discount.

All participants will receive a copy of Tim Ash’s book Landing Page Optimization: the Definitive Guide to Testing & Tuning for Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

Who Should Attend:

CMO's and Marketing Directors
Online Marketers, SEM/SEO campaign managers
Online media buyers
Webmasters & web designers

What You Will Learn:

How to define mission-critical parts of your website
Segmenting your online audience
Defining and measuring the appropriate conversion action
Modeling the financial benefit of landing page testing
Understanding the psychology of your audience
How to select the proper traffic sources for your test
Critical steps in the visitor's decision process
Uncovering problems with your landing page
Deciding what page elements to test
Picking the right testing method
Properly analyzing your test results
Avoiding common testing pitfalls

Join fellow marketers and technology executives from 5:00 to 7:30 pm at a captivating panel discussion sponsored by the Web Analytics Association, followed by an elbow rub reception. Network with eMetrics attendees and the local GTA marketing and analytics communities. Free to workshop and eMetrics registrants.