Google Analytics Training – April 6-7, 2010

Caleb has been a fixture in the online marketing, web analytics and search engine marketing field for a decade. As a leading Google Analytics Authorized Consultant, Caleb is sought after for training engagements nationwide, and is regularly called to solve the industry's most perplexing challenges by architecting innovative custom analytics implementations.

Google Analytics training will help you get the most out of your online marketing and increase conversion results using Google Analytics:

Dates:

April 6 and/or 7, 2010

Instructor:

Caleb Whitmore
Principal Consultant & CEO, Analytics Pros

Workshop Program:

April 6 Introduction & Overview – topics covered:

Morning:

Introduction to Web analytics the Google way
Understanding the capabilities, features and best uses of Google Analytics
Planning and executing a successful implementation
Account and Profile management best practices
Understanding the reporting interface
Understanding using goals and conversion funnels
Sharing GA data

Afternoon:

Customizing your dashboards
Understanding campaign measurement in Google Analytics
Tracking and Optimizing AdWords and CPC media
Email and banner/display tracking and optimization
Tracking Social Media measurement
Measuring offline campaigns
Evaluating site content and user navigation
Introduction to Event Tracking
Overview of Website Optimizer for multivariate testing

April 7 Advanced – topics covered:

Morning:

Powering your business with Google Analytics
Overview of Google Analytics enterprise features
Understanding how Google Analytics works: the scripts, tags, cookies and pixels
Customizing page-tags for your business requirements
Implementing E-Commerce Tracking
Tracking websites with multiple domains/sub-domains
Using Regular Expressions
Improving your data with filters

Afternoon:

Advanced Goals and Funnels Configuration
Advanced configuration options
Understanding and segmenting site visitors
Using Advanced Custom Segmentation tools
Designing and creating Custom Reports that rock
Understanding enterprise features: Data Export API
Creating an Internal Data Warehousing with Urchin software
Advanced tracking capabilities for mobile sites and phone apps, widgets, and embedded flash objects

Workshop Schedule:

9:00am to 5:00pm
Includes 1 hour lunch and two 15-minute coffee breaks.

Venue:

Delta Chelsea Hotel, 33 Gerrard St, Toronto, Ontario

Single Day Price:

Regular Price: $595 each

Two-Day Training:

Regular Price: $1090