WAA Base Camp Workshops & Regional Meeting

Boston September 18, 2008

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.

Workshop Program and Instructors:	I: Online Marketing Campaign Measurement Instructor – Janet Park II: Web Analytics for Site Optimization Instructor – Alex Langshur
Dates and Venue:	Boston: September 18, 2008 Morton’s The Steakhouse, One Exeter Plaza, 699 Boylston at Exeter, Boston, MA
Workshop Schedule:	9:00 am to 4:30 pm - Both workshops occur on September 18th There will be a one-hour lunch break and two 15-minute coffee break. Lunch is provided.
Early Bird Price Up to August 28:	$695 each workshop. Team discount: Each additional team member receives $100 off. WAA members receive 20% discount.
Regular Price Starts August 29:	$795 each workshop. Team discount: Each additional team member receives $100 off. Government and Charity organizations receive 50% discount off regular price. May not be combined with other discounts or promotions. WAA members receive 20% discount.

Workshop I: Online Marketing Campaign Measurement

This workshop provides an overview of online campaign management needed to make sure you know where to shift your online spend for greatest impact. It will provide the knowledge, the language and the insights you need to work with your team, your agency and your media buyers and will prepare you for answering management questions about the impact of your online spend.

Workshop II: Web Analytics for Site Optimization

How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work.

Overview | Course Details | Instructors

Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

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Blogger’s Report from Base Camp

Overall the WAA Base Camp was an extremely worthwhile investment in time and education. The presentations were interactive, informative and entertaining - leaving me wanting more. I applaud Jim Sterne’s tireless efforts at organizing and providing access to the industry’s best and brightest stars of web analytics.

Read the whole blog report at: WAA Base Camp -- An Analyst’s View

“Learned a ton. Really got a lot out of the day.”

“Appreciated the flexibility in the presentation to go off course to respond to questions we had.”

“Thanks for making me more knowledgeable and valuable as an employee.”