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eMetrics Marketing Optimization Summit: TorontoMünchenSan FranciscoLondonStockholmWashington DC
WAA Base Camp: Toronto, München, San Francisco, London, Boston, New York, Chicago, Los Angeles, Vancouver, Las Vegas, Washington DC, Atlanta, Seattle

WAA Base Camp Workshops

Los Angeles September 24-25, 2008

Register through eTouches

Overview | Course Details | Our Faculty

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.

Workshop Program and Instructors: I: Online Marketing Campaign Measurement
Instructor – Sept. 24th – Mark Ryan and Angela Hill

II: Web Analytics for Site Optimization
Instructor – Sept. 25th – Anil Batra
Dates and Venue: September 24 and 25, 2008
Morton’s The Steakhouse, Downtown Los Angeles, 735 South Figueroa St, Suite 207, Los Angeles, CA
Workshop Schedule: 9:00 am to 4:30 pm
There will be a one-hour lunch break and two 15-minute coffee breaks.
Early Bird Price
Up to September 3:		 $695 each workshop or register for both for $1290
Team discount: Each additional team member receives $100 off.
WAA members receive 20% discount.
Regular Price
Starts September 4:		 $795 each workshop or register for both for $1490
Team discount: Each additional team member receives $100 off.
Government and Charity organizations receive 50% discount off regular price. May not be combined with other discounts or promotions.
WAA members receive 20% discount.

Workshop I: Online Marketing Campaign Measurement - September 24th

This workshop provides an overview of online campaign management needed to make sure you know where to shift your online spend for greatest impact. It will provide the knowledge, the language and the insights you need to work with your team, your agency and your media buyers and will prepare you for answering management questions about the impact of your online spend.

Workshop II: Web Analytics for Site Optimization - September 25th

How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work.

Register through eTouches

Overview | Course Details | Our Faculty

Next Cities

New York Sept. 10
Boston Sept. 18
Los Angeles Sept. 24-25
Chicago Sept. 24-25
Las Vegas Oct. 12
Washington DC Oct. 20
Vancouver Dec. 1
Atlanta Dec. 2
Seattle Dec. 4
Toronto Mar. 29-30

Lifetime

Web Analytics Association

Sponsors

Omniture