WAA Base Camp Workshops April 6-7, 2010

Save $100 by registering for both days: take Introduction to Web Analytics 101 and either Applying Web Analytics 102 or Search Analytics for Search Marketers 201!

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.


Jim Novo Author, Drilling Down	Jeff Quipp Founder and CEO of Search Engine People Inc (SEP)

Toronto Workshop Programs:	April 6, 2010 Introduction to Web Analytics 101 8:30am to 3:15pm – Includes lunch and morning break Instructor: Jim Novo, Author, Drilling Down Regular Price: $545 April 7, 2010 Applying Web Analytics 102 9:00am to 5:00pm – Includes lunch and two 15-min breaks Instructor: Jim Novo, Author, Drilling Down Regular Price: $645 April 7, 2010 Search Analytics for Search Marketers 201 9:00am to 5:00pm – Includes lunch and two 15-min breaks Instructors: Jeff Quipp, Founder and CEO of Search Engine People Inc (SEP) Regular Price: $645
Promotions and Discounts	Register for any two of the above and SAVE! Combo Price: Regular Price $1090 Team discount: Each additional team member receives $100 off the combination price or $50 off the single day price. WAA members receive 20% discount.
Venue:	Delta Chelsea Hotel 33 Gerrard Street West Toronto, Ontario

Workshop I: Introduction to Web Analytics 101 [details]

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics needed to make your website more valuable to your company. In this introductory workshop you will learn about:

Web metrics terminology and technology
The most critical web metrics
Key Performance Indicators
How to derive business value from web analytics
The skills you need (or need to look for in others) to build a web analytics powerhouse
A process for creating a web analytics culture and making it stick in your organization
How to gain executive buy-in
Insight into optimizing your business with web analytics
Getting started with visitor data analysis

Workshop II: Applying Web Analytics 102 [details]

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

How to enthuse others about web intelligence
Distributing and communicating web analytics data
How to improve your campaign performance &profitability
How to incrementally tune your website to ensure peak performance
A/B Split & Multivariate Testing

Workshop III: Search Analytics for Search Marketers 201 [details]

This new one-day program is dedicated to improving results of your search marketing through search analytics. Attendees include those folks who are knee deep in search marketing and would like to expand their knowledge of search analytics processes and tools. Key emphasis will be on paid and organic search analytics including:

Search analytics definitions and terminology
Search Analytics and metrics for success for non ecommerce sites
Key Performance Indicators for paid and organic search
Organic search visibility and defining data points of value – beyond rankings
Leveraging lessons learned from organic for paid, and paid for organic
Structuring paid search campaigns with analytics in mind
Creating meaningful reports
Leveraging Site search insights for SEO and Paid
Getting Started: Benchmarks and the audit process for optimization
How to improve your campaign performance & profitability
Winding up, winding down and finding the perfect balance
Real-time, performance based budgeting
Search analytics tool talk

Save $100 by registering for both days: take Introduction to Web Analytics 101 and either Applying Web Analytics 102 or Search Analytics for Search Marketers 201!

Overview | Course Details | Instructors

Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

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Washington DC, October 3, 2010

Blogger’s Report from Base Camp

Overall the WAA Base Camp was an extremely worthwhile investment in time and education. The presentations were interactive, informative and entertaining - leaving me wanting more. I applaud Jim Sterne’s tireless efforts at organizing and providing access to the industry’s best and brightest stars of web analytics.

Read the whole blog report at: WAA Base Camp -- An Analyst’s View

“Learned a ton. Really got a lot out of the day.”

“Appreciated the flexibility in the presentation to go off course to respond to questions we had.”

“Thanks for making me more knowledgeable and valuable as an employee.”