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Mar 18-21, 2013
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April 14-18, 2013
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June 10-13, 2013
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Sept 29-Oct 3, 2013
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Oct 14-15, 2013
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Oct 23-24, 2013
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Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

Washington DC
October 3-7, 2010

Sheraton National Hotel

Register Now

Managing Marketing Metrics
Integrating Outbound Messaging and Inbound Data

Keynote Speakers
  • Carol Gohl

  • Dave Nelson

  • Ed Wu

  • Bob Page

  • Jim Sterne

  • Joe Megibow

  • Christine Esannason

  • Margaret Escobar

  • Leslie C. Reiser

  • Pat LaPointe

  • Michael Dunn

  • Adam Greco

Meet the sharpest people in the industry
Learn clear marketing optimization methods
Deliver the best customer experience
Beat the pants off your competitors

Deep Insight Sharing

Outbound Messaging:
Coordinating concepts across media

Inbound Data:
Correlate customer information from multiple channels



Serious Networking

Come with a list of problems to solve
Share insights with the best minds in marketing
Share hands-on experience with peers


Latest Technology
  • In-Depth Tracks
  • Web Analytics Fundamentals
  • Advanced Web Analytics
  • Years of Experience
  • Search Analytics
  • Social Media Metrics
  • Marketing Management
  • Deep Data Diving
  • Government and Non-Ecommerce
  • eMetrics Marketing Labs
  • Marketing Optimization Clinics

The WAA Certified Web Analyst Exam will take place during the Summit.
Please click here for further information.


  • Learn
  • How to establish a marketing metrics baseline
  • How to correlate offline and online measurements
  • How to connect customer satisfaction data with customer behavior data
  • How to compare online to other channels of acquisition and distribution
  • How to change a corporate culture to embrace marketing experimentation

This is not about what works best - but how to measure what works best.


Video: Why you should come
  • Your company is unique.
  • Your website is unique.
  • Your results will be unique as well.

Conversion Bash Party - October 4th - 9:30pm - Midnight

If you have purchased a day-long or longer full conference pass to either eMetrics or the parallel Conversion Conference, we invite you to join us for Conversion Bash - the official party of the event.

You don't need a fish, you need to learn to fish.
You don't need to know which creating campaign worked best.
You need to learn how to test campaigns to identify the best use of resources.


This year, above all, you cannot afford to miss the very latest in how to:


  • Optimize Your Tactical Programs and Tools
  • Optimize Your Marketing Intelligence through Integration
  • Optimize Your B to B and Considered Decision Marketing
  • Optimize Your Website with tested tools and techniques
  • Optimize Your Government and Nonprofit Websites
  • Optimize Your Social Media Marketing Programs
  • Optimize Your Advertising Spend
  • Optimize Your Marketing Career
  • Optimize Your Business


From marketing vision and strategy to the testing and tools that make it all work, the eMetrics Marketing Optimization Summit remains the only place where you and your team can find exactly what you need to know right now.

Here's what others have said: Past Attendees Comments

Co-Located with eMetrics: Conversion Conference

Video

Lifetime Association Partner

Digital Analytics Association
WAA Base Camp™ Workshops

2010 SPONSORS

Expo Hall Hours
Mon. 8.00am - 7.30pm
Tue. 8.00am- 4:00pm

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Silver

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Lab Sponsor

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Conversion Bash Platinum Sponsor

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Newcomers Pavillion

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Lanyard Sponsor

Observepoint

Association Sponsor

International Institute for Analytics SEMPO American Marketing Association Society for New Communications Research

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