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eMetrics Marketing Optimization Summit

Washington DC
October 3-7, 2010

Sheraton National Hotel

Managing Marketing Metrics
Integrating Outbound Messaging and Inbound Data

Deep Insight Sharing

Outbound Messaging:
Coordinating concepts across media

Inbound Data:
Correlate customer information from multiple channels

Serious Networking

Come with a list of problems to solve
Share insights with the best minds in marketing
Share hands-on experience with peers

Latest Technology

• In-Depth Tracks
• Web Analytics Fundamentals
• Advanced Web Analytics
• Years of Experience
• Search Analytics
• Social Media Metrics
• Marketing Management
• Deep Data Diving
• Government and Non-Ecommerce
• eMetrics Marketing Labs
• Marketing Optimization Clinics

The WAA Certified Web Analyst Exam will take place during the Summit.
Please click here for further information.

This is not about what works best - but how to measure what works best.

Video: Why you should come

• Your company is unique.
• Your website is unique.
• Your results will be unique as well.

You don't need a fish, you need to learn to fish.
You don't need to know which creating campaign worked best.
You need to learn how to test campaigns to identify the best use of resources.

This year, above all, you cannot afford to miss the very latest in how to:

• Optimize Your Tactical Programs and Tools
• Optimize Your Marketing Intelligence through Integration
• Optimize Your B to B and Considered Decision Marketing
• Optimize Your Website with tested tools and techniques
• Optimize Your Government and Nonprofit Websites
• Optimize Your Social Media Marketing Programs
• Optimize Your Advertising Spend
• Optimize Your Marketing Career
• Optimize Your Business

From marketing vision and strategy to the testing and tools that make it all work, the eMetrics Marketing Optimization Summit remains the only place where you and your team can find exactly what you need to know right now.

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