Keep tabs on the conference and the mind of Jim Sterne. Subscribe to Sterne Measures:

Media Sponsors

News Distribution Partner

Check out the Official eMetrics DC Blog partners

CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Each month, the site reaches over 200,000 subscribers and visitors from 200 countries via email, RSS, LinkedIn and Twitter. Our main areas of coverage are Customer Relationship Management, Customer Experience Management and Social Business. CustomerThink offers thought leadership content with white papers, reports and recorded webcasts in our Premium Content Library. We also conduct live webinars throughout the year. Visit www.customerthink.com to learn about every facet of customer-centric business management in articles, blogs, interviews, news, and to register for the weekly Advisor newsletter.

View CustomerThink

Marketing Optimization Clinics

Washington DC, October 3-7, 2010

Strategy and theory are critical, but there's nothing like getting tactical and practical to get the job done. These Clinics are a ground-level view of making the most with your data. Whether you are choosing goals, wrestling with data or redesigning your whole website, our Clinicians are on hand to get specific and help you with your individual situation. Some require homework and some are come-as-you-are but all of them are taught by people who have been there, done that and know how to help others.

Wednesday, October 6 • 2:10pm – 3:00pm • Marketing Optimization Clinics 1

Does It Blend? Automating an Excel Mash Up and Delivery Process

Joshua Katinger, President, Accession Media

One of the biggest challenges today for the business analytics practitioner is disparate data sources, and report delivery. Outside of large, complicated, and expensive business intelligence systems, most practitioners are stuck with cutting and pasting data from multiple sources into one or multiple (in the case of agencies) Excel documents, and then emailing those reports out to a list of stakeholders. In this session Josh shows internal analytics managers or agencies how to merge Google Analytics data, Google Adwords data, and natural search rankings and automate the regular delivery of those reports using Shufflepoint.

Wednesday, October 6 • 2:10pm – 3:00pm • Marketing Optimization Clinics 2

KPI Clinic, The Doctors Are In

June Li, Founder and Managing Director, ClickInsight
Stéphane Hamel, Principal, immeria
Angie Brown, Web Analytics Manager, Elsevier Publishing

There's much talk about KPIs and how they need be relevant to business outcomes, be few in number and drive action. But many people struggle putting the strategy into practice. Submit your KPI's and your strategy problems and let the Doctors diagnose your situation. Three leading marketing metrics experts will discuss what makes a good KPI and then offer advice, guidance and recommendations. Your KIP's will be on the examining table if you submit them in advance (by September 5) to .

Wednesday, October 6 • 2:10pm – 3:00pm • Marketing Optimization Clinics 3

10 Techniques in 50 Minutes Clinic - Using Web Analytics to inform Website Redesigns

Mark Ryan, VP of Client Services, and COO, Extractable

This session reveals how organizations are using web analytics and digital research tools to significantly improve in-site conversion using quick redesigns. Recent changes to the sites of SanDisk, Charles Schwab, and TRUSTe illustrate effective techniques for advancing information architecture, wireframes, graphic design, landing page strategies, content development, and integration with social media networks. Using KPIs and supporting analytics to inform each deliverable, this session will reveal how these techniques have driven double- and triple-digit growth in conversion goals such as lead generation, ecommerce, and visitor loyalty.